Forms Operations Team Lead

Jobtailor; Illinois; On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor is seeking a Lead Enterprise Marketing Forms strategist to guide governance, lifecycle, and optimization of enterprise marketing forms. You will drive data quality, consent management, and marketable contact acquisition across multiple business units to support lead-generation initiatives.

You will collaborate with CRM, marketing automation, analytics, and demand generation teams to create streamlined form experiences that improve engagement and conversions, while driving operational

Qualifications

• Bachelor's degree or equivalent in Business, Marketing, Marketing Technology, Communications, or related field (as stated).
• Experience in marketing operations, forms management, lead generation, CRM, or marketing automation (as stated).
• Working knowledge of Salesforce Marketing Cloud (SFMC) and marketing automation capabilities to support contact acquisition, customer journeys, and enterprise marketing initiatives (as stated).
• Strong understanding of marketable contact acquisition, data governance, consent management, and customer data quality (as stated).
• Experience managing enterprise-scale marketing forms and lead capture processes across multiple business units or regions (as stated).
• Knowledge of CRM, marketing automation, customer data, and lead management platforms (as stated).
• Experience optimizing customer-facing digital experiences, conversion paths, and form performance (as stated).
• Strong analytical, problem-solving, troubleshooting, and decision-making skills (as stated).
• Excellent verbal, written, and stakeholder management skills (as stated).
• Proven ability to develop and implement scalable processes, standards, and governance frameworks (as stated).
• Experience driving operational excellence, process improvement, and automation initiatives (as stated).
• Ability to manage multiple priorities and deliver results in a fast-paced environment (as stated).
• Strong project management and organizational skills (as stated).
• B2B and/or B2C marketing experience within large, complex organizations (as stated).
• Experience building and maintaining process documentation, standards, and internal communications (as stated).
• Active learner with a passion for emerging technologies, customer experience, and continuous improvement (as stated).
• Exceptional customer service and cross-functional collaboration skills (as stated).

Responsibilities

• Lead enterprise marketing forms strategy, governance, and operations.
• Define and maintain standards, best practices, and processes for marketing forms and marketable contacts.
• Partner with business units, demand generation, CRM, and analytics teams to support lead generation objectives.
• Establish and manage the enterprise forms portfolio, including governance, lifecycle management, and reuse strategies.
• Drive marketable contact growth by creating streamlined, customer-centric form experiences that improve engagement and conversion.
• Serve as the enterprise SME for forms strategy, governance, and contact acquisition.
• Oversee the administration and operational management of enterprise marketing forms.
• Monitor form performance, data quality, compliance, and operational efficiency.
• Lead resolution of form, data capture, integration, and process issues.
• Collaborate with CRM and marketing automation teams to ensure seamless data flow and customer experiences.
• Identify opportunities to improve conversion rates, usability, and operational efficiency.
• Develop reporting and insights to measure form effectiveness and business impact.
• Evaluate and recommend process improvements, automation, and new technologies.
• Provide strategic guidance on forms, lead capture, and marketable contact best practices.
• Drive continuous improvement across form operations, governance, and performance.

Skills

Marketing Operations

Forms Management

Lead Generation

Data Governance

Lead Capture

Customer Data Quality

Conversion Rate Optimization

Process Improvement

Marketing Automation

Analytical Skills

Problem-Solving

Stakeholder Management

Project Management

Cross-Functional Collaboration

B2B/B2C Marketing

Customer Experience

Operational Efficiency

Governance Frameworks

Industry Knowledge

Education

Bachelor’s degree in Business, Marketing, Marketing Technology, Communications, or related field

Tools

SFMC (Salesforce Marketing Cloud)

CRM Platforms

Marketing Automation Tools

Data Quality Tools

Reporting Tools

Job description

• Lead enterprise marketing forms strategy, governance, and operations.


• Define and maintain standards, best practices, and processes for marketing forms and marketable contacts.


• Partner with business units, demand generation, CRM, and analytics teams to support lead generation objectives.


• Establish and manage the enterprise forms portfolio, including governance, lifecycle management, and reuse strategies.


• Drive marketable contact growth by creating streamlined, customer-centric form experiences that improve engagement and conversion.


• Serve as the enterprise SME for forms strategy, governance, and contact acquisition.


• Oversee the administration and operational management of enterprise marketing forms.


• Monitor form performance, data quality, compliance, and operational efficiency.


• Lead resolution of form, data capture, integration, and process issues.


• Collaborate with CRM and marketing automation teams to ensure seamless data flow and customer experiences.


• Identify opportunities to improve conversion rates, usability, and operational efficiency.


• Develop reporting and insights to measure form effectiveness and business impact.


• Evaluate and recommend process improvements, automation, and new technologies.


• Provide strategic guidance on forms, lead capture, and marketable contact best practices.


• Drive continuous improvement across form operations, governance, and performance.

Requirements

• Bachelor’s degree in Business, Marketing, Marketing Technology, Communications, or related field.


• Experience in marketing operations, forms management, lead generation, CRM, or marketing automation.


• Working knowledge of Salesforce Marketing Cloud (SFMC) and marketing automation capabilities to support contact acquisition, customer journeys, and enterprise marketing initiatives.


• Strong understanding of marketable contact acquisition, data governance, consent management, and customer data quality.


• Experience managing enterprise-scale marketing forms and lead capture processes across multiple business units or regions.


• Knowledge of CRM, marketing automation, customer data, and lead management platforms.


• Experience optimizing customer-facing digital experiences, conversion paths, and form performance.


• Strong analytical, problem-solving, troubleshooting, and decision-making skills.


• Excellent verbal, written, and stakeholder management skills.


• Proven ability to develop and implement scalable processes, standards, and governance frameworks.


• Experience driving operational excellence, process improvement, and automation initiatives.


• Ability to manage multiple priorities and deliver results in a fast-paced environment.


• Strong project management and organizational skills.


• B2B and/or B2C marketing experience within large, complex organizations.


• Experience building and maintaining process documentation, standards, and internal communications.


• Active learner with a passion for emerging technologies, customer experience, and continuous improvement.


• Exceptional customer service and cross-functional collaboration skills.

Core Competencies

Demonstrates expertise in enterprise marketing forms strategy, governance, and operations, with a strong focus on lead generation, data quality, and customer-centric experiences. Proven ability to optimize processes, drive operational excellence, and collaborate across teams to enhance marketing effectiveness.

Highest-signal resume keywords

• Marketing Operations


• Forms Management


• Salesforce Marketing Cloud (SFMC)


• Lead Generation


• Data Governance

ATS Optimization Keywords

Hard Skills

• Lead Capture Processes


• Customer Data Quality


• Conversion Rate Optimization


• Process Improvement


• Marketing Automation

Soft Skills

• Analytical Skills


• Problem-Solving


• Stakeholder Management


• Project Management


• Cross-Functional Collaboration

Industry Keywords

• B2B Marketing


• B2C Marketing


• Customer Experience


• Operational Efficiency


• Governance Frameworks

Tools & Technologies

• CRM Platforms


• Marketing Automation Tools


• Data Quality Tools


• Reporting Tools