Marketing Operations & Lifecycle Manager

Trades Holding; Blacklick Township (PA); Hybrid; USD 80,000 - 90,000; Full time

Job summary

Trades Holding Company in Columbus, OH (Hybrid) is seeking a Marketing Operations & Lifecycle Manager to optimize lead conversion, customer retention, and cross-functional alignment across marketing, customer care, and operations.

You will manage CRM and lifecycle programs, email and direct mail, and lead-management processes to drive measurable revenue outcomes through booked jobs and lasting relationships.

Qualifications

• 5+ years of marketing operations, CRM, lifecycle marketing, or related experience.
• Experience with customer journeys, segmentation, email marketing, retention, or lead conversion.
• Strong analytical, project management, and cross-functional coordination skills.
• Excellent communication and organizational capabilities.
• Experience in home services, franchise, retail, multi-location, or lead-driven businesses is a plus.

Responsibilities

• Manage CRM, segmentation, lifecycle marketing, retention, and reactivation initiatives
• Coordinate email, direct mail, service reminder, and customer communication programs
• Improve lead-handling processes from inquiry through booked appointment; Partner with call center, operations, sales, creative, and marketing stakeholders
• Monitor conversion, response-time, appointment, retention, and campaign performance
• Maintain workflows, calendars, reporting, documentation, and cross-functional action plans

Skills

Marketing operations

CRM

Lifecycle marketing

Data analysis

Cross-functional coordination

Job description

Description

Trades Holding Company | Columbus, OH (Hybrid) Salary: $80,000-$90,000/YR

Trades Holding Company is seeking a Marketing Operations & Lifecycle Manager to improve lead conversion, customer retention, and operational alignment across marketing, customer care, and operations.

This role will manage CRM and lifecycle marketing programs, email and direct mail, lead-management processes, reporting, and cross-functional execution. The ideal candidate is a highly organized, data-driven operator who can connect marketing programs to booked jobs, repeat customers, and measurable revenue outcomes.

What You'll Do

• Manage CRM, segmentation, lifecycle marketing, retention, and reactivation initiatives
• Coordinate email, direct mail, service reminder, and customer communication programs
• Improve lead-handling processes from inquiry through booked appointmentPartner with call center, operations, sales, creative, and marketing stakeholders
• Monitor conversion, response-time, appointment, retention, and campaign performance
• Maintain workflows, calendars, reporting, documentation, and cross-functional action plans

Qualifications

• 5+ years of marketing operations, CRM, lifecycle marketing, customer marketing, or related experience
• Experience with customer journeys, segmentation, email marketing, retention, or lead conversion
• Strong analytical, project management, and cross-functional coordination skills
• Excellent communication and organizational capabilities
• Experience in home services, franchise, retail, multi-location, or lead-driven businesses is a plus

Join a growing marketing organization and help build the systems, programs, and processes that turn customer interest into booked jobs and lasting customer relationships.