Lifecycle Marketing & CRM Manager

Trades Holding; Blacklick Township (PA); Hybrid; USD 80,000 - 90,000; Full time

Job summary

Trades Holding Company in Columbus, OH (Hybrid) is seeking a Marketing Operations & Lifecycle Manager to optimize lead conversion, customer retention, and cross-functional alignment across marketing, customer care, and operations.

You will manage CRM and lifecycle programs, email and direct mail, and lead-management processes to drive measurable revenue outcomes through booked jobs and lasting relationships.

Qualifications

• 5+ years of marketing operations, CRM, lifecycle marketing, or related experience.
• Experience with customer journeys, segmentation, email marketing, retention, or lead conversion.
• Strong analytical, project management, and cross-functional coordination skills.
• Excellent communication and organizational capabilities.
• Experience in home services, franchise, retail, multi-location, or lead-driven businesses is a plus.

Responsibilities

• Manage CRM, segmentation, lifecycle marketing, retention, and reactivation initiatives
• Coordinate email, direct mail, service reminder, and customer communication programs
• Improve lead-handling processes from inquiry through booked appointment; Partner with call center, operations, sales, creative, and marketing stakeholders
• Monitor conversion, response-time, appointment, retention, and campaign performance
• Maintain workflows, calendars, reporting, documentation, and cross-functional action plans

Skills

Marketing operations

CRM

Lifecycle marketing

Data analysis

Cross-functional coordination

Job description

Trades Holding Company in Columbus, OH (Hybrid) is seeking a Marketing Operations & Lifecycle Manager to optimize lead conversion, customer retention, and cross-functional alignment across marketing, customer care, and operations.

You will manage CRM and lifecycle programs, email and direct mail, and lead-management processes to drive measurable revenue outcomes through booked jobs and lasting relationships.