Marketing Operations Leader — End-to-End Growth

RevOps Report; Almont (CO); On-site; USD 180,000 - 240,000; Full time

Job summary

Professional Case Management seeks a Senior Director of Marketing Operations to architect and optimize our end-to-end marketing engine across digital, field, and experiential channels. You will lead multi-channel campaigns, marketing systems, and operations, enabling scalable programs for our healthcare-focused organization.

You will partner with senior leaders to align strategy with execution, manage budgets, and drive measurable growth through integrated marketing across B2B and B2C channels.

Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• 15+ years of progressive marketing experience, including leadership in marketing operations, demand generation, or integrated marketing STRATEGY.
• Proven experience leading multi-channel marketing teams across digital, field marketing, conferences, and events (B2B and B2C).
• Deep expertise in CRM and marketing automation platforms (Salesforce, HubSpot, ETC).
• Strong understanding of marketing analytics, attribution models, and ROI optimization.
• Experience operating within a matrixed organization and partnering with senior marketing, analytics, and sales leadership.
• Demonstrated ability to build and scale marketing infrastructure, processes, and operating models.
• Experience managing conference strategy, field engagement programs, and targeted client events for niche audiences.
• Strong financial acumen and experience managing program-level budgets in alignment with centralized budget strategy.
• Exceptional leadership, communication, and stakeholder management skills.
• Proven ability to manage multiple teams, vendors, and complex initiatives simultaneously.
• Advanced proficiency in MS Office Suite and marketing analytics/reporting tools.
• Passion for mission-driven healthcare organizations serving chronically ill patients.

Responsibilities

• Oversee planning and execution of multi-channel campaigns, ensuring alignment with division-specific strategies in partnership with Senior Directors of Marketing (Homecare and Research).
• Lead and develop integrated marketing teams across digital marketing (e-marketing, websites, digital and field advertising), B2B conferences and B2C client events, including oversight of agencies and vendors.
• Establish and manage a unified marketing operating model that integrates digital, field, and experiential channels.
• Analyze and improve marketing funnel performance, including response rates, conversion rates, and overall channel effectiveness.
• Oversee marketing technology management and execution, ensuring efficient workflows, system integration, compliance, and campaign delivery across platforms.
• Partner with the VP of Marketing Strategy and Business Analytics to align on performance measurement, reporting, and budget strategy.
• Collaborate with cross-functional teams (Product Marketing, Creative, Sales, Operations) to deliver integrated, high-impact campaigns.
• Drive ongoing operational improvements to enhance scalability, efficiency, and effectiveness across marketing programs.
• All other duties as assigned.

Skills

Leadership

Marketing operations

Demand generation

Integrated marketing

Analytics

Budget management

Stakeholder management

Conferences & events

Strategic planning

CRM & marketing automation

Education

Bachelor's degree

MBA or advanced degree

Tools

Salesforce

HubSpot

Job description

Professional Case Management seeks a Senior Director of Marketing Operations to architect and optimize our end-to-end marketing engine across digital, field, and experiential channels. You will lead multi-channel campaigns, marketing systems, and operations, enabling scalable programs for our healthcare-focused organization.

You will partner with senior leaders to align strategy with execution, manage budgets, and drive measurable growth through integrated marketing across B2B and B2C channels.