Senior Marketing Leader — Strategy, Demand Gen & Growth

Smart Care Equipment Solutions; New Jersey; Hybrid; USD 110,000 - 150,000; Full time

Job summary

Smart Care is seeking a Senior Marketing Manager to lead strategy, execution, and performance of integrated marketing initiatives that drive brand growth, demand generation, and customer engagement. This role partners with sales, product, operations, and executive leadership to translate business priorities into high-impact programs.

The ideal candidate combines strategic thinking with hands-on execution, guides cross-functional teams, and shapes external brand positioning and internal

Qualifications

• 6–10 years of progressive marketing experience in B2B contexts.
• Proven ability to lead cross‑functional initiatives and influence outcomes.
• Experience with demand generation, campaigns, and performance optimization.
• Strong understanding of digital marketing and marketing analytics.

Responsibilities

• Develop and execute integrated marketing strategies aligned to growth and revenue targets.
• Lead multi‑channel campaigns (digital, email, web, events) and optimize ROI.
• Mentor junior marketers and coordinate with sales, product, and operations.
• Oversee internal communications and ensure consistent brand messaging.

Skills

Strategic thinking

Cross-functional leadership

Data-driven

Campaign optimization

Digital marketing

Executive communication

Education

Bachelor’s degree in Marketing

Job description

Smart Care is seeking a Senior Marketing Manager to lead strategy, execution, and performance of integrated marketing initiatives that drive brand growth, demand generation, and customer engagement. This role partners with sales, product, operations, and executive leadership to translate business priorities into high-impact programs.

The ideal candidate combines strategic thinking with hands-on execution, guides cross-functional teams, and shapes external brand positioning and internal