Senior Marketing Leader - Growth & Demand Strategy

Smart Care Equipment Solutions; Trenton (NJ); On-site; USD 110,000 - 160,000; Full time

Job summary

Smart Care seeks a Senior Marketing Manager to lead integrated marketing strategy, execution, and performance. You will partner with sales, product, operations, and executives to translate business priorities into high-impact programs that drive brand growth and demand generation.

The role requires a strong mix of strategic thinking and hands-on execution, with a proven ability to lead cross-functional initiatives, optimize performance, and influence business outcomes.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 6–10 years of progressive marketing experience, preferably in a B2B environment.
• Proven track record of developing and executing marketing strategies that drive measurable business results.

Responsibilities

• Develop and execute integrated marketing strategies aligned to company growth goals and revenue targets.
• Lead planning and prioritization of campaigns across channels to maximize impact.
• Oversee development of high-quality marketing content and ensure consistent brand messaging.

Skills

Strategic thinking

Execution discipline

Data-driven decision making

Executive communication

Cross-functional leadership

Marketing strategy

Demand generation

Campaign optimization

Digital marketing

ABM

Education

Bachelor’s degree in Marketing or related field

Tools

HubSpot

Marketo

Salesforce

Google Analytics

Job description

Smart Care seeks a Senior Marketing Manager to lead integrated marketing strategy, execution, and performance. You will partner with sales, product, operations, and executives to translate business priorities into high-impact programs that drive brand growth and demand generation.

The role requires a strong mix of strategic thinking and hands-on execution, with a proven ability to lead cross-functional initiatives, optimize performance, and influence business outcomes.