Marketing Operations Leader: Automation, Campaigns & Analytics

Broadcom; United States; Remote; USD 104,000 - 167,000; Full time

Job summary

Broadcom is seeking a Marketing Operations Manager to lead the IMS marketing program across channels, delivering campaigns, measuring results, and informing future initiatives.

The role owns the IMS marketing automation platforms and integrations, produces campaign components, QA processes, and partners with agencies to execute programs. Strong analytical and cross-functional collaboration skills are essential.

Qualifications

• Bachelor's degree in a related field required or equivalent experience.
• 8+ years of related experience or 6+ years with a Masters degree.

Responsibilities

• Own the IMS portion of Marketing Automation Platforms and integrations.
• Produce campaign elements and manage external communications (registration pages, invites, reminders, thank you emails, webinars, gated content, newsletters).
• QA all campaign elements, peer review, obtain stakeholder approval and publish campaigns.
• Manage agency relationships with marketing platform vendors and coordinate work handed to agency partners.
• Scrub and import contact lists from external sources such as content syndication and events.
• Present monthly reports including webinar results, email metrics, asset views/downloads.
• Manage lead routing.

Skills

Marketing automation

Campaign management

QA & review

Agency management

List import

Lead routing

Reporting

Education

Bachelor's degree

Master's degree

Tools

Marketing automation platforms

Job description

Broadcom is seeking a Marketing Operations Manager to lead the IMS marketing program across channels, delivering campaigns, measuring results, and informing future initiatives.

The role owns the IMS marketing automation platforms and integrations, produces campaign components, QA processes, and partners with agencies to execute programs. Strong analytical and cross-functional collaboration skills are essential.