Marketing Operations Manager

Broadcom; United States; Remote; USD 104,000 - 167,000; Full time

Job summary

Broadcom is seeking a Marketing Operations Manager to lead the IMS marketing program across channels, delivering campaigns, measuring results, and informing future initiatives.

The role owns the IMS marketing automation platforms and integrations, produces campaign components, QA processes, and partners with agencies to execute programs. Strong analytical and cross-functional collaboration skills are essential.

Qualifications

• Bachelor's degree in a related field required or equivalent experience.
• 8+ years of related experience or 6+ years with a Masters degree.

Responsibilities

• Own the IMS portion of Marketing Automation Platforms and integrations.
• Produce campaign elements and manage external communications (registration pages, invites, reminders, thank you emails, webinars, gated content, newsletters).
• QA all campaign elements, peer review, obtain stakeholder approval and publish campaigns.
• Manage agency relationships with marketing platform vendors and coordinate work handed to agency partners.
• Scrub and import contact lists from external sources such as content syndication and events.
• Present monthly reports including webinar results, email metrics, asset views/downloads.
• Manage lead routing.

Skills

Marketing automation

Campaign management

QA & review

Agency management

List import

Lead routing

Reporting

Education

Bachelor's degree

Master's degree

Tools

Marketing automation platforms

Job description

Job Description:

The Marketing Operations Manager is responsible for helping the IMS marketing team deliver on their initiatives across various channels, to engage with customers and partners, and measure results to inform future initiatives.

Key responsibilities of the role include:

• Own the IMS portion of our Marketing Automation Platforms and any integrations with other parts of the tech stack

• Produce campaign elements and manage external communications including:

  • Event registration pages, invites, reminders and thank you emails
  • Webinar invites, reminders and thank you emails
  • Gated content
  • Customer newsletters
  • Internal communications (sales newsletters, win wires, product updates)

• QA all campaign elements, peer review, get stakeholder approval and publish/deploy finalized campaign elements

• Manage agency relationships with marketing platform vendors and project manage any work handed off to agency partners

• Scrub and import contact lists from external sources such as content syndication and events

• Present monthly reports including webinar results, email metrics, asset views/downloads

• Manage lead routing

Requirements:

• Bachelors and 8+ years of related experience or Masters degree and 6+ years of related experience

Compensation and Benefits

The annual base salary range for this position is USD 104,100.00 To USD 166,500.00

As a valued member of our team, you’ll be eligible for a discretionary annual bonus and the opportunity to receive not only a competitive new hire equity grant, but also annual equity awards, connecting your success directly to the company’s growth. All subject to relevant plan documents and award agreements.

Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence.

Broadcom is proud to be an equal opportunity employer. We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law. We will also consider qualified applicants with arrest and conviction records consistent with local law.