Marketing Operations Lead - Scale Data-Driven Pipeline

GC AI; California; Remote; USD 140,000 - 200,000; Full time

Benefits offered by this job

Medical Coverage

Dental & Vision

Retirement Plan

Parental Leave

Learning & Development

In-Office Meals

PTO & Holidays

Home Office Setup

Cell Phone Reimbursement

Relocation Support

Job summary

GC AI is seeking a Marketing Operations Lead to scale our in-house marketing stack and drive pipeline in the US market. You’ll own systems, data, reporting, and the operating rhythm that connects campaigns to revenue.

You’ll design and optimize the marketing tech stack (HubSpot, BigQuery, DreamData, PostHog, Salesforce), map the buyer journey, and build dashboards used by leadership to forecast pipeline and ROI. This role blends hands-on execution with strategic leadership.

Qualifications

• 6+ years in marketing operations or revenue operations at a B2B SaaS company.
• Built data infrastructure you from the ground up at a high-growth startup.
• Hands-on HubSpot admin experience: workflows, lifecycle stages, custom objects; Salesforce sync.
• A lead scoring and routing model you designed, shipped and measured.
• Attribution and pipeline reporting that sales and finance use to decide.
• Forecasting and ROI modeling from scratch.
• Comfort with SQL, APIs, and webhooks to trace a record across systems.
• Strong process design and documentation habits.

Responsibilities

• Own marketing tech stack architecture, configuration, integrations, and budget planning.
• Define lead lifecycle, scoring, routing, and sales handoffs from a systems perspective.
• Deliver end-to-end attribution and reporting with dashboards used by leadership.
• Build repeatable campaign operations for classes, webinars, email, and paid programs.
• Oversee web and conversion optimization, tests with sales and engineering.
• Execute ABM campaigns across paid media, email, and sales enablement.
• Ensure data quality and compliance across regions and channels.
• Plan program scope, timelines, owners, and risk visibility.
• Develop internal tools and documentation for the team.

Skills

Marketing operations

HubSpot admin

Salesforce integration

Lead scoring

Attribution reporting

ROI forecasting

SQL APIs

Process design

Tools

HubSpot

BigQuery

DreamData

PostHog

Salesforce

Job description

GC AI is seeking a Marketing Operations Lead to scale our in-house marketing stack and drive pipeline in the US market. You’ll own systems, data, reporting, and the operating rhythm that connects campaigns to revenue.

You’ll design and optimize the marketing tech stack (HubSpot, BigQuery, DreamData, PostHog, Salesforce), map the buyer journey, and build dashboards used by leadership to forecast pipeline and ROI. This role blends hands-on execution with strategic leadership.