Growth-Driven Marketing Operations Lead

Gurobi-Optimization; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Gurobi Optimization is seeking a Marketing Operations Manager to scale our global demand generation engine. You will partner with the Demand Generation team and Marketing Operations Director to optimize lead management, campaign execution, funnel performance, and attribution in a data-driven, scalable way.

The ideal candidate has 4+ years in Marketing Operations within B2B software, deep Marketo and Salesforce expertise, and hands-on LeanData experience to improve routing and revenue performance.

Qualifications

• 4+ years of experience in Marketing Operations, Demand Generation, Operations, or a related role within a B2B software organization.
• Strong expertise with Marketo, including administration, campaign operations, lead lifecycle management, and reporting.
• Strong Salesforce CRM experience, including lead, contact, account, opportunity, and campaign management.
• Deep understanding of demand generation programs and marketing funnel metrics.
• Hands-on experience with LeanData, including lead routing, account matching, territory assignment, and workflow optimization.

Responsibilities

• Partner with Demand Generation team to execute, optimize, and scale integrated marketing campaigns across digital, webinar, event, content syndication, and ABM channels.
• Build and manage campaign workflows, audience segmentation, nurture programs, and automation processes.
• Maintain campaign governance, quality assurance standards, and operational best practices.
• Monitor campaign performance and provide actionable insights to improve pipeline generation and conversion rates.
• Partner with operations to support organizational changes, territory realignments, and go-to-market initiatives through scalable routing and assignment strategies/processes using LeanData.

Skills

Marketing operations

Demand generation

Data governance

Process optimization

Tools

Marketo

Salesforce CRM

LeanData

Job description

Gurobi Optimization is seeking a Marketing Operations Manager to scale our global demand generation engine. You will partner with the Demand Generation team and Marketing Operations Director to optimize lead management, campaign execution, funnel performance, and attribution in a data-driven, scalable way.

The ideal candidate has 4+ years in Marketing Operations within B2B software, deep Marketo and Salesforce expertise, and hands-on LeanData experience to improve routing and revenue performance.