Marketing Operations Lead: Scale Campaigns & Data

Zywave,-Inc.; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

Zywave is seeking a Marketing Operations Manager to own the systems and processes behind our demand generation engine. You will manage end-to-end campaign operations across our martech stack, including building campaigns in Marketo, routing and scoring leads into Salesforce, and ensuring attribution reporting reflects pipeline drivers.

This builder’s role also focuses on shaping scalable processes, tightening workflows, and establishing data governance to enable the team to scale effectively.

Qualifications

• 3+ years in marketing operations, revenue operations or similar systems role.
• Hands-on with Marketo and Salesforce or similar platforms.
• Strong data segmentation, KPI reporting and governance experience.

Responsibilities

• Own campaign operations across Marketo, Salesforce and connected channels.
• Manage lead routing, scoring and lifecycle stage logic.
• Build and maintain dashboards and campaign performance benchmarks.
• Conduct UAT and troubleshoot issues across integrated platforms.
• Partner with sales, product and RevOps on execution and data integrity.
• Improve scalable marketing operations processes and documentation.

Skills

Marketing operations

Data analysis

Stakeholder communication

UAT

Education

Bachelor's degree or equivalent

Tools

Marketo

Salesforce

Job description

Zywave is seeking a Marketing Operations Manager to own the systems and processes behind our demand generation engine. You will manage end-to-end campaign operations across our martech stack, including building campaigns in Marketo, routing and scoring leads into Salesforce, and ensuring attribution reporting reflects pipeline drivers.

This builder’s role also focuses on shaping scalable processes, tightening workflows, and establishing data governance to enable the team to scale effectively.