Marketing Operations Leader: Automation & Demand Gen

Klaviyo; Boston (MA); Vor Ort; USD 132.000 - 198.000; Vollzeit

Zusammenfassung

Klaviyo in Boston is seeking a Marketing Operations Lead to own and optimize the systems, processes, and integrations powering our inbound and demand generation engine. This hands-on role sits at the intersection of Marketing and Sales, ensuring fast, accurate handoffs and scalable funnel operations.

You’ll manage marketing automation platforms, build workflows and lifecycle logic, own lead scoring and routing, and partner with Demand Generation and Web teams to improve conversion and velocity.

Qualifikationen

• 8+ years of experience in marketing operations or GTM operations supporting inbound, demand generation, or PLG motions in a B2B environment.
• Hands-on experience managing marketing automation platforms, including workflows, lifecycle stages, scoring, and routing.
• Strong working knowledge of CRM concepts (leads, contacts, accounts, opportunities) and how data flows across GTM systems.
• Comfortable working with funnel and handoff metrics (e.g., conversion rates, response time, acceptance rates) to drive operational improvements.
• Curious and practical about AI and automation, with experience testing ways to improve process speed, accuracy, or scale.
• Highly organized, execution-focused, and comfortable operating in fast-moving, ambiguous environments while owning outcomes end to end.

Aufgaben

• Act as the primary marketing operations partner to the Inbound Sales team, ensuring high-quality handoffs.
• Own day-to-day configuration, troubleshooting, and optimization of the marketing automation platform.
• Build and maintain workflows, lifecycle automation, and event-based logic supporting inbound and product-led growth.
• Own lead and PQL scoring models and routing logic to ensure fast, accurate delivery to the right sales teams.
• Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals (web, product, form, behavioral).
• Support audience creation, segmentation, and funnel experimentation to improve conversion from first touch to sales-ready demand.
• Monitor inbound funnel performance and identify opportunities to improve volume quality, speed, and efficiency.
• Monitor handoff metrics (e.g., response time, acceptance rates) and drive continuous improvement.
• Own core marketing system integrations with CRM and other GTM tools, ensuring data accuracy and sync health.
• Manage a large and evolving marketing technology stack, including tool setup, integrations, permissions, troubleshooting, vendor coordination, and evaluation of new capabilities as needs evolve.
• Experiment with automation and AI-powered capabilities to reduce manual work and improve process speed, accuracy, and scalability.

Kenntnisse

Marketing operations

Marketing automation

CRM concepts

Funnel metrics

AI and automation

Jobbeschreibung

Klaviyo in Boston is seeking a Marketing Operations Lead to own and optimize the systems, processes, and integrations powering our inbound and demand generation engine. This hands-on role sits at the intersection of Marketing and Sales, ensuring fast, accurate handoffs and scalable funnel operations.

You’ll manage marketing automation platforms, build workflows and lifecycle logic, own lead scoring and routing, and partner with Demand Generation and Web teams to improve conversion and velocity.