Marketing Operations Lead: Pardot & AI Workflow Architect

Coinscapture; Northern (KY); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Coinscapture is seeking a Marketing Operations Manager to own the day-to-day systems and workflows that drive our marketing engine. You will configure, implement, and troubleshoot Pardot, GA4, 6sense, and related tools, ensuring data reliability and frictionless programs.

You will also lead AI-powered marketing workflows, maintain Salesforce integrations, run data hygiene routines, and collaborate with Marketing, Sales, and Revenue Operations to optimize funnel performance and privacy governance.

Qualifications

• 5+ years of hands-on experience in Marketing Operations or Revenue Operations in a B2B.
• Core tech stack: Pardot, Salesforce CRM, GA4, 6sense, ZoomInfo.

Responsibilities

• Serve as day-to-day administrator for Pardot, GA4, 6sense, ZoomInfo, and Salesforce integrations.
• Implement Pardot automation rules, lead scoring and grading.
• Maintain data quality and privacy compliance.
• Assist with AI-powered marketing workflows.

Skills

5+ years marketing ops

Data analysis

Project ownership

Cross-functional collaboration

Adaptability

Education

Salesforce Pardot Certification

GA4 Certification

Tools

Pardot

Salesforce CRM

GA4

6sense

ZoomInfo

Data Groomr

Webflow

Job description

Coinscapture is seeking a Marketing Operations Manager to own the day-to-day systems and workflows that drive our marketing engine. You will configure, implement, and troubleshoot Pardot, GA4, 6sense, and related tools, ensuring data reliability and frictionless programs.

You will also lead AI-powered marketing workflows, maintain Salesforce integrations, run data hygiene routines, and collaborate with Marketing, Sales, and Revenue Operations to optimize funnel performance and privacy governance.