Marketing Operations Lead — Pardot & Salesforce

Shipa; Miami (FL); On-site; USD 60,000 - 80,000; Full time

Job summary

A leading company in Miami seeks a Marketing Operations Specialist to enhance marketing initiatives through effective management of Pardot and Salesforce. The role involves optimizing processes, executing campaigns, and ensuring seamless data integration for improved performance tracking. Ideal candidates will have a strong background in marketing analytics and automation, with a focus on lead nurturing and customer retention strategies.

Qualifications

• 2-4 years of experience in marketing operations with a focus on Pardot.
• Demonstrated experience in analytics tracking across digital channels.

Responsibilities

• Manage day-to-day operations within Pardot, including campaign setup and lead scoring.
• Implement and maintain cross-platform analytics tracking for accurate data collection.
• Design and execute digital marketing campaigns across email and social media.

Skills

Analytical Skills

Collaboration

Problem Solving

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Data Science

Tools

Salesforce

Pardot

Google Analytics

Kibana

Tableau

Power BI

Google Data Studio

SQL

Job description

A leading company in Miami seeks a Marketing Operations Specialist to enhance marketing initiatives through effective management of Pardot and Salesforce. The role involves optimizing processes, executing campaigns, and ensuring seamless data integration for improved performance tracking. Ideal candidates will have a strong background in marketing analytics and automation, with a focus on lead nurturing and customer retention strategies.