Marketing Operations Lead | MarTech & Analytics

OpenKrill; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

Avalere Health is seeking an Operations Manager within the Corporate Marketing Team to enhance processes, optimize platforms, and support integrated campaigns for Advisory, Medical, and Marketing capabilities.

Reporting to the Associate Director, you will lead resource planning, project governance, and data-driven insights to boost efficiency, ROI, and cross-functional collaboration across global teams.

Qualifications

• Proven experience in marketing operations, digital marketing, or campaign management.
• Working knowledge of marketing automation and MarTech platforms.
• Experience with CRM systems and data integration.

Responsibilities

• Establish operational excellence and processes within the Corporate Marketing team.
• Coordinate resource requests with partner digital and creative teams.
• Track and improve ROI across marketing projects and channels.
• Maintain MarTech systems and evaluate new tools for cost and efficiency.
• Support CRM integration and lead management initiatives.
• Project manage campaigns and internal events.

Skills

Marketing operations

Digital marketing

Campaign management

CRM data integration

Analytics

Cross-functional collaboration

Tools

Marketo

Bitly

Google Analytics

CMS

Google Ads

LinkedIn Ads

Job description

Avalere Health is seeking an Operations Manager within the Corporate Marketing Team to enhance processes, optimize platforms, and support integrated campaigns for Advisory, Medical, and Marketing capabilities.

Reporting to the Associate Director, you will lead resource planning, project governance, and data-driven insights to boost efficiency, ROI, and cross-functional collaboration across global teams.