Lead, Media Data Science & Measurement Strategy

Avalere Health Group; Pennsylvania; Hybrid; USD 120,000 - 165,000; Full time

Benefits offered by this job

401(k) match

Life insurance

Disability coverage

Medical/Dental/Vision plans

Hybrid/Remote work

Global mobility opportunities

Vacation days + wellbeing day

Public holidays observed

End-of-year holidays & early summer fr

Counselling services

Family leave & fertility policies

Training & mobility

Job summary

Avalere Health Group is seeking an experienced data science leader to drive advanced measurement and analytics for healthcare marketing campaigns. You will build models, integrate healthcare datasets, and translate outputs into actionable business insights for clients and senior stakeholders.

The role emphasizes cross-functional collaboration, executive storytelling, and mentoring analysts while enabling hybrid/remote work arrangements and a strong emphasis on data-driven decisions.

Qualifications

• 6+ years of data science, analytics or marketing analytics experience, preferably in healthcare.
• Hands-on modeling with linear regression, MMM, attribution, incrementality testing and predictive modeling.
• Strong SQL, Snowflake, Python and/or R skills for large datasets.
• Experience with SAS or SPSS preferred.
• Experience with healthcare datasets (IQVIA, Crossix, PurpleLab, Experian, Medicaid).
• Proficient Tableau/Looker for detailed and executive reporting.
• Bachelor's degree required; Master's preferred.

Responsibilities

• Lead measurement strategy across HCP and DTC campaigns, including MMM and lift studies.
• Build and refine data science models to evaluate media effectiveness.
• Analyze healthcare datasets to quantify media impact.
• Link exposure across media to business outcomes and KPIs.
• Query and transform large datasets in Snowflake for reporting.
• Use SQL, Python, R to model and analyze data at scale.
• Apply SAS/SPSS where appropriate to support modeling and validation.
• Create dashboards in Tableau/Looker for real-time insights and executive reporting.
• Translate modeling outputs into clear business narratives for clients.
• Present findings in executive PowerPoint decks and collaborate with cross-functional teams.
• Mentor analysts and foster data-driven culture within the team.

Skills

SQL

Snowflake

Python

R

Data cleaning

Tableau/Looker

Communication/storytelling

Education

Bachelor's degree in Data Science/Statistics/Math/CS/Economics/Analytics

Master's degree preferred

Tools

SAS

SPSS

Job description

Avalere Health Group is seeking an experienced data science leader to drive advanced measurement and analytics for healthcare marketing campaigns. You will build models, integrate healthcare datasets, and translate outputs into actionable business insights for clients and senior stakeholders.

The role emphasizes cross-functional collaboration, executive storytelling, and mentoring analysts while enabling hybrid/remote work arrangements and a strong emphasis on data-driven decisions.