Marketing Operations Lead - Campaigns, Data & Growth

RevOps Report; Rocky Hill (CT); On-site; USD 85,000 - 125,000; Full time

Job summary

Nutmeg State Financial Credit Union in Connecticut is seeking a marketing operations leader to own day-to-day execution, manage agencies, and align work with broader priorities. You will partner with marketing, data, and member experience teams to drive acquisition, engagement, and retention.

The role requires at least five years in marketing operations, multi-channel campaign experience, and a strong ability to optimize digital channels, WordPress content, email campaigns (Constant Contact),

Qualifications

• Bachelor’s degree required.
• Minimum 5 years in marketing operations, campaign execution, or digital marketing.
• Experience across digital, paid media, and traditional channels preferred.
• Experience in financial services, banking, credit union, or FinTech preferred.

Responsibilities

• Marketing project management and agency relations.
• Serve as primary day-to-day liaison for agency partners, ensuring clear communication and successful project execution.
• Manage marketing projects from intake through completion by gathering stakeholder requirements and defining briefs.
• Drive operational excellence by identifying process improvements and maintaining high standards.
• Oversee brand and creative standards; review and approve content.
• Shape cohesive, member-centric storytelling across campaigns and channels.
• Campaign performance analysis with actionable recommendations.
• Website and digital banking optimization using WordPress and Alkami.
• Execute email campaigns using Constant Contact; manage lists and scheduling.
• Social media calendar review, content approval, and engagement monitoring.
• Support reputation management and brand awareness across digital channels.

Skills

Marketing operations

Campaign execution

Digital marketing

Multichannel marketing

Financial services knowledge

Education

Bachelor's degree

Tools

WordPress

Constant Contact

Alkami platform

Job description

Nutmeg State Financial Credit Union in Connecticut is seeking a marketing operations leader to own day-to-day execution, manage agencies, and align work with broader priorities. You will partner with marketing, data, and member experience teams to drive acquisition, engagement, and retention.

The role requires at least five years in marketing operations, multi-channel campaign experience, and a strong ability to optimize digital channels, WordPress content, email campaigns (Constant Contact),