Marketing Operations & Content Manager

Signal Mutual; Norwalk (CT); Hybrid; USD 70,000 - 90,000; Full time

Job summary

A financial services firm is seeking a highly organized Marketing Operations & Content Manager. This role requires expertise in digital campaign execution, audience segmentation, and analytics. The ideal candidate has 3-5 years of experience, proven skills in Salesforce Pardot, and a bachelor's degree in marketing or related fields. You will be responsible for building email campaigns, publishing content, and maintaining KPI dashboards. This position is based in South Norwalk, CT, requiring 3 days a week in-office work.

Qualifications

• 3-5 years’ experience in marketing operations or CRM administration, preferably in financial services.
• Proven experience with campaign building and automation workflows.
• Excellent written and verbal communication skills.

Responsibilities

• Build and execute email campaigns using Salesforce Pardot.
• Upload and publish content in website CMS.
• Compile and maintain monthly KPI dashboards.

Skills

Digital campaign setup

Audience segmentation

Data governance

Analytics

Multi-channel communications

Salesforce Pardot

Microsoft Office Suite

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Salesforce CRM

CMS tools (Umbraco)

Job description

Marketing Operations & Content Manager

Signal Mutual is seeking a highly organized and detail-oriented marketing and content manager who can bridge digital campaign execution and content quality. The ideal candidate is skilled in digital campaign setup, audience segmentation, data governance, analytics, and multi-channel communications execution. This role will work closely with senior marketing leadership to translate strategic plans into actionable, data-driven marketing activities. As part of the Signal Operations team, this position will be expected to contribute to broader departmental initiatives by supporting the team as needed.

Key Responsibilities

• Campaign Execution & Marketing Operations
  • Build and execute email campaigns using Salesforce Pardot/Account Engagement, including template setup, automation workflows, distribution, and reporting.
  • Manage campaign audience segmentation, list hygiene, and deduplication to ensure precise targeting and data accuracy.
  • Assist in maintaining and updating marketing technology assets such as email templates, landing pages, and automation workflows.
• Content & Communications
  • Upload and publish content in website CMS.
  • Schedule and format LinkedIn posts, ensuring consistency and accuracy.
  • Ensure uploaded content is formatted accurately and consistently in line with brand standards.
  • Support distribution of Member communications and updates across email, website, and LinkedIn.
• Analytics & Reporting
  • Compile and maintain monthly KPI dashboards (email, website, LinkedIn) to help team to track performance against defined benchmarks and support continuous optimization.
  • Monitor campaign performance and engagement trends and provide insights to marketing lead to inform quarterly board-level rollups.
• CRM & Data Governance
  • Conduct regular data cleansing, segmentation list maintenance, and CRM updates in Salesforce to support effective campaign delivery and Member engagement tracking.
  • Support data governance efforts, ensuring accuracy, consistency, and compliance across marketing systems and processes.
  • Performs related job duties as required.

Qualifications & Experience

• Bachelor’s degree in marketing, communications, business, or related field.
• 3 – 5 years’ experience in marketing operations or CRM administration, preferably in financial services.
• Proven hands‑on experience with Salesforce Pardot and CRM platform management is required.
• Strong technical skills in campaign building, automation workflows, segmentation, and reporting.
• Prior experience with CMS tools, Umbraco familiarity is required.
• Solid understanding of marketing data hygiene best practices and data governance principles.
• Excellent written and verbal communication and collaboration skills.
• Experience supporting event marketing operations is a plus.
• Proficiency with Microsoft Office Suite (PowerPoint, SharePoint, etc.).
• Detail‑oriented with strong organizational and project management abilities.

This position is located in South Norwalk, CT and requires 3 days/week in-office.