Marketing Operations & Content Lead — Data-Driven Campaigns

Signal Mutual; Norwalk (CT); Hybrid; USD 70,000 - 90,000; Full time

Job summary

A financial services firm is seeking a highly organized Marketing Operations & Content Manager. This role requires expertise in digital campaign execution, audience segmentation, and analytics. The ideal candidate has 3-5 years of experience, proven skills in Salesforce Pardot, and a bachelor's degree in marketing or related fields. You will be responsible for building email campaigns, publishing content, and maintaining KPI dashboards. This position is based in South Norwalk, CT, requiring 3 days a week in-office work.

Qualifications

• 3-5 years’ experience in marketing operations or CRM administration, preferably in financial services.
• Proven experience with campaign building and automation workflows.
• Excellent written and verbal communication skills.

Responsibilities

• Build and execute email campaigns using Salesforce Pardot.
• Upload and publish content in website CMS.
• Compile and maintain monthly KPI dashboards.

Skills

Digital campaign setup

Audience segmentation

Data governance

Analytics

Multi-channel communications

Salesforce Pardot

Microsoft Office Suite

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Salesforce CRM

CMS tools (Umbraco)

Job description

A financial services firm is seeking a highly organized Marketing Operations & Content Manager. This role requires expertise in digital campaign execution, audience segmentation, and analytics. The ideal candidate has 3-5 years of experience, proven skills in Salesforce Pardot, and a bachelor's degree in marketing or related fields. You will be responsible for building email campaigns, publishing content, and maintaining KPI dashboards. This position is based in South Norwalk, CT, requiring 3 days a week in-office work.