Marketing Operations Lead: Automations, Analytics & Growth

Serenity Health Care; Sandy Springs, Northern (GA, KY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

401(k) with company match

Paid time off

Paid holidays

Job summary

Serenity Health Care seeks a hands-on Marketing Operations Manager to own the systems turning marketing interest into scheduled patient consultations. This builder’s role focuses on tools, automation, testing, measuring and improving the marketing engine.

You’ll collaborate with marketing, intake, clinic operations and the data team to ensure leads reach the right person quickly, avoid slips in the pipeline, and measure what drives growth across channels and locations.

Qualifications

• 5-8 years in marketing operations or similar hands-on role.
• Hands-on experience administering ActiveCampaign, HubSpot, Marketo, Klaviyo or comparable platforms.
• Experience with analytics platforms such as Mixpanel, Amplitude or similar.
• Experience building and testing landing pages using Instapage, Unbounce, Webflow or similar.
• Hands-on experience with CRM integrations and lead routing.
• Strong knowledge of UTMs, conversion events, call tracking and attribution.
• Experience identifying and resolving data issues including duplicates and attribution gaps.
• Strong documentation and process-building skills.

Responsibilities

• Build and optimize lifecycle automations in ActiveCampaign, from inquiry through scheduled consultation.
• Own Instapage program, building and maintaining landing pages with testing.
• Use Mixpanel and reporting infra to understand patient journey and drive insights.
• Design workflows to route inquiries to the right clinic and scheduler with context.
• Connect marketing spend to leads and conversions; measure campaigns by channel/location.
• Establish and maintain standards for UTMs, conversion tracking and data hygiene.
• Partner with data, intake, clinic operations, privacy and legal teams to ensure compliance.
• Build documentation and enablement so the team can launch campaigns autonomously.

Skills

Cross-functional

Documentation

Hands-on

Data-driven

Tools

ActiveCampaign

HubSpot

Marketo

Klaviyo

Instapage

Unbounce

Webflow

Zapier

Make

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Job description

Serenity Health Care seeks a hands-on Marketing Operations Manager to own the systems turning marketing interest into scheduled patient consultations. This builder’s role focuses on tools, automation, testing, measuring and improving the marketing engine.

You’ll collaborate with marketing, intake, clinic operations and the data team to ensure leads reach the right person quickly, avoid slips in the pipeline, and measure what drives growth across channels and locations.