Automation Marketing Manager — Growth & Campaigns

QuidelOrtho Corporation; San Diego (CA); Híbrido; USD 118.000 - 155.000; Jornada completa

Descripción de la vacante

QuidelOrtho Corporation is seeking a Marketing Manager, Automation to lead marketing automation strategies, campaigns, and messaging for North America. You will collaborate with Sales, Field Service, L&D, and Global Marketing to drive lead generation, adoption, and revenue growth while shaping product lifecycle strategy.

You will translate complex diagnostics technology into clear customer-focused messages, develop compelling collateral, and monitor KPIs to optimize investments.

Formación

• Bachelor's degree or 10 years of healthcare sales/marketing experience.
• Minimum 10 years of healthcare or medical device commercial experience.
• Strong communication, presentation and analytical skills.
• Proven ability translating complex technology into simple marketing messages.
• Travel up to 20% as needed.

Responsabilidades

• Develop and execute Automation marketing strategies aligned with NA objectives to drive revenue and differentiation.
• Lead integrated marketing initiatives to promote Automation and services, boosting engagement and pipeline.
• Develop and maintain customer-facing value propositions, messaging, and collateral for Automation.
• Partner with Sales, Field Service, Learning & Development, and BU Marketing to support acquisition, onboarding, training, and success.
• Identify customer segments, market opportunities, and competitive threats through market research and VoC insights.
• Collaborate across regional and global teams to align strategy, campaigns and messaging.
• Manage field marketing initiatives and sales enablement, funnel growth, events, and annual meetings.
• Establish and monitor KPIs, Salesforce metrics, and ROI analyses for program effectiveness.
• Provide market intelligence and customer insights to improve commercial effectiveness and solution value.
• Ensure all programs comply with branding, legal, regulatory guidelines, and policies.
• Lead or participate in strategic business development and market development initiatives.

Conocimientos

Marketing leadership

Communication skills

Analytical skills

Voice of Customer

Cross-functional collaboration

Educación

Bachelor's Degree or 10 years marketing/sales experience

Descripción del empleo

QuidelOrtho Corporation is seeking a Marketing Manager, Automation to lead marketing automation strategies, campaigns, and messaging for North America. You will collaborate with Sales, Field Service, L&D, and Global Marketing to drive lead generation, adoption, and revenue growth while shaping product lifecycle strategy.

You will translate complex diagnostics technology into clear customer-focused messages, develop compelling collateral, and monitor KPIs to optimize investments.