Marketing Operations Lead: Automation, Analytics & CRM

Henry Schein, Inc.; United States; Remote; USD 100,000 - 156,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401K with company match

Paid parental leave

PTO

Job summary

Henry Schein, Inc. seeks a senior leader to oversee the marketing technology ecosystem, including Marketo, HubSpot, and Salesforce marketing integrations. You will lead marketing operations, campaigns, lead management, analytics, and technology optimization to boost growth and sales effectiveness.

Collaborate with Marketing, Sales, CRM admins, and BI teams to improve performance, lead conversion, and ROI. You will develop nurture programs, dashboards, and ensure accurate lead tracking across the

Qualifications

• Typically 10+ years in Marketing Operations, Marketing Automation, Demand Generation, or CRM Administration.
• Strong leadership and stakeholder management skills to guide cross-functional teams.

Responsibilities

• Oversee marketing automation platforms (Marketo, HubSpot, or similar) for lead generation, nurturing, segmentation and campaigns.
• Manage lead management processes including scoring, routing, lifecycle, and data governance.
• Develop and execute email marketing, nurture, and customer engagement campaigns.
• Collaborate with content teams on distribution strategies to support demand generation and sales enablement.
• Integrate Salesforce with marketing automation to ensure data flow, attribution, and reporting accuracy.
• Partner with Sales to establish best practices for follow-up, pipeline management, and measurement of marketing effectiveness.
• Develop dashboards and analytics to measure campaign performance, lead quality, and ROI.
• Oversee marketing tech, webinars, events, and data privacy compliance.
• Support data quality and vendor management for marketing operations.

Skills

Marketing automation

Salesforce integration

Marketing analytics

Campaign management

Lead management

Education

Bachelor's degree

Tools

Marketo

HubSpot

Salesforce Marketing Cloud

Pardot

Job description

Henry Schein, Inc. seeks a senior leader to oversee the marketing technology ecosystem, including Marketo, HubSpot, and Salesforce marketing integrations. You will lead marketing operations, campaigns, lead management, analytics, and technology optimization to boost growth and sales effectiveness.

Collaborate with Marketing, Sales, CRM admins, and BI teams to improve performance, lead conversion, and ROI. You will develop nurture programs, dashboards, and ensure accurate lead tracking across the