Marketing Operations Lead: AI-Driven Automation

vercel.com; San Francisco, Northern (CA, KY); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Competitive compensation

Inclusive healthcare package

Mentorship and events

Flexible time off

WFH equipment budget

Job summary

Vercel is seeking a Marketing Operations Manager to own and optimize the marketing machinery that powers a fast-moving GTM team. You will administer our martech stack, automate data flows, and build lifecycle programs with AI-assisted tooling.

This role offers remote US-based work (Pacific, Mountain, or Central time) or hybrid options from our San Francisco HQ or Austin office. You will lead data hygiene, campaign execution, and cross-functional collaboration with RevOps and GTM Analytics to

Qualifications

• 5+ years in Marketing Operations for SaaS or high-growth startups.
• Hands-on operator who actively improves and automates martech stack.
• Deep familiarity with marketing automation platforms (Customer.io, Marketo) and Salesforce.
• Comfortable with integration and data-routing tools (Tray.io, RudderStack, Segment).
• Hands-on experience with AI-native development tools like v0, Cursor, or similar.
• Comfortable reading and lightly editing code, and writing basic SQL to pull and validate data.
• Strong instincts for data quality and root-cause analysis.

Responsibilities

• Administer core martech stack including Customer.io, Salesforce, Snowflake, and downstream systems—keeping data flowing reliably.
• Build, QA, and launch marketing campaigns and email programs with Growth Marketing.
• Design and maintain lifecycle, nurture, and automation flows for lead progression and segmentation.
• Own data hygiene and governance across marketing systems.
• Use AI-native dev tools to build internal helpers and prototype solutions to ops problems.
• Partner with RevOps and GTM Analytics to ensure reliable lead flow and reporting.

Skills

Marketing operations

Hands-on operator

SQL basics

AI tooling

CRM systems

Data integration

Data quality

Tools

Customer.io

Marketo

Salesforce

Tray.io

RudderStack

Segment

v0

Cursor

Job description

Vercel is seeking a Marketing Operations Manager to own and optimize the marketing machinery that powers a fast-moving GTM team. You will administer our martech stack, automate data flows, and build lifecycle programs with AI-assisted tooling.

This role offers remote US-based work (Pacific, Mountain, or Central time) or hybrid options from our San Francisco HQ or Austin office. You will lead data hygiene, campaign execution, and cross-functional collaboration with RevOps and GTM Analytics to