Marketing Operations Lead

getbasis.ai; New York (NY); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health & Wellness benefits

Unlimited PTO

Meal stipends

Desk setup stipend

401(k) retirement plan

Job summary

Basis seeks a Marketing Operations lead in NYC for a hands-on role that defines and owns systems turning marketing activity into qualified pipeline. You’ll structure ICPs, segmentation, lead scoring, and nurture/workflows, ensuring clean CRM/MAP integration and reliable data foundations.

You’ll own multi-touch attribution to connect marketing to revenue, manage event leads routing, and codify playbooks as the GTM org scales, while collaborating across marketing, sales, and RevOps teams.

Qualifications

• 4+ years in marketing operations, revenue operations, or demand generation at a B2B software company
• Hands-on experience with CRM and marketing automation platforms (HubSpot, Salesforce) and their integrations
• Proven track record building lead scoring models, ICP/segmentation, and lifecycle processes (nurture, MQL/SQL handoff, disqualification)

Responsibilities

• Build Marketing Operations from the ground up, owning systems and processes that turn marketing activity into qualified pipeline
• Own end-to-end attribution tracking to tie spend to pipeline and revenue
• Shape the marketing operations function as the GTM org scales and manage office-based work in NYC

Skills

Marketing operations

CRM platforms

Lead scoring

Attribution reporting

Bachelor's degree

Office in Manhattan

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Job description

Basis seeks a Marketing Operations lead in NYC for a hands-on role that defines and owns systems turning marketing activity into qualified pipeline. You’ll structure ICPs, segmentation, lead scoring, and nurture/workflows, ensuring clean CRM/MAP integration and reliable data foundations.

You’ll own multi-touch attribution to connect marketing to revenue, manage event leads routing, and codify playbooks as the GTM org scales, while collaborating across marketing, sales, and RevOps teams.