Marketing Operations Director: Martech & Automation Leader

First PREMIER

Sioux Falls (SD)

On-site

USD 140,000 - 190,000

Full time

14 days+

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Benefits offered by this job

Medical benefits

Paid time off

401(k) match

Wellness program

Professional development

Job summary

First PREMIER Bank in Sioux Falls, SD is hiring a Director of Marketing Operations and Platforms to transform the marketing organization using automation, data and modern tech. You’ll oversee marketing operations, Martech platforms, communications and production teams, and manage vendor relationships to drive efficiency and impact.

The role requires leading 3–5 direct reports, optimizing cross-channel campaigns, and ensuring compliance with UDAAP/CAN-SPAM while collaborating with Analytics,

Qualifications

Deep experience leading marketing operations and Martech platforms.
Experience with CRM platforms (e.g., Salesforce, Pega, Adobe) and data-driven marketing.
Knowledge of UDAAP and CAN-SPAM regulatory requirements.

Responsibilities

Oversee marketing operations, Martech platforms, communications and production teams.
Lead 3–5 direct reports; manage external vendors and partners.
Ensure campaigns are compliant and measured against KPIs; align with legal and analytics teams.

Skills

Marketing ops

Martech platforms

CRM systems

Data analytics

Vendor management

Leadership

Cross-functional collab

Regulatory knowledge

Communication

Education

Bachelor's degree in Marketing/CS/Analytics

MBA (preferred)

Tools

Salesforce

Pega

Adobe

CMS

Job description

The role requires leading 3–5 direct reports, optimizing cross-channel campaigns, and ensuring compliance with UDAAP/CAN-SPAM while collaborating with Analytics,

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