Director Marketing Operations and Platforms

First PREMIER Bank PREMIER Bankcard; Sioux Falls (SD); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

Paid time off

Wellness program

Employee celebrations

Job summary

First PREMIER Bank and PREMIER Bankcard is seeking a Marketing Operations leader to evolve a tech-enabled function using automation and data to improve speed to market, compliance, customer experience, and efficiency.

You will oversee marketing operations, Martech platforms, communications, and production teams within Marketing, ensuring compliant and effective campaigns and strong vendor management.

Qualifications

• Experience supporting digital and mail marketing campaigns, CMS, CRM, and database marketing tools.
• Ability to create audience strategies, journey configurations, data feeds, and testing with major MA platforms and CRMs.
• Strong knowledge of credit card industry dynamics and financial regulations (UDAAP, CAN-SPAM).
• Strong analytical skills to interpret data and measure campaign performance.
• Excellent relationship management and leadership of direct reports and vendors.
• Excellent communication and presentation skills.
• Bachelor's degree; MBA or related technical field preferred.
• 8+ years of corporate marketing experience; finance/credit card sector preferred.
• Experience with marketing automation tools and data-driven marketing.

Responsibilities

• Oversee marketing operations, martech platforms, and production teams.
• Ensure compliant, effective, and efficient marketing campaigns.
• Lead analytics for KPIs, dashboards, and reporting.
• Manage marketing vendors and external partners.
• Coach and develop 3–5 direct reports.
• Collaborate with Acquisition, Product Strategy, and Digital teams.
• Ensure campaigns are delivered on time and on budget.

Skills

Digital marketing

CRM platforms

Marketing analytics

Leadership

Vendor management

Compliance knowledge

Communication skills

Education

Bachelor's degree in Marketing/CS/Analytics

MBA or advanced degree preferred

Tools

Martech platforms

Salesforce

Pega

Adobe

CMS

Data integration tools

Job description

At First PREMIER Bank and PREMIER Bankcard, we've created a culture that emphasizes personal success, respect, health, and wellness, fun and giving back. This is an environment where you will be rewarded, valued, and celebrated for your hard work.We offer a robust and expanded package of health benefits, incentives, paid time off and growth and career advancement opportunities. We celebrate our employees and show our appreciation with private concerts, outdoor bashes, cash and car giveaways and more! See some of our epic celebrations and employee recognitions. Considered one of the nation's strongest financial organizations, we've achieved our success by embodying the views and values of The PREMIER Way. From our CEOs to the newest hires, we all follow these shared views and values to guide us on how to treat our customers, co-workers and communities. The PREMIER Way also serves as a roadmap on how to be successful inside and outside of the workplace. We believe in investing in our employees, their families and our communities.

Job Description

Location: Sioux Falls, SDShift: Monday - Friday 8:00 AM to 5:00 PMCompany: PREMIER Bankcard

About the Role

This leader will help evolve Marketing Operations into an integrated, technology-enabled function that uses automation, data, and emerging capabilities to improve speed to market, compliance processes, customer experience, operational efficiency, and business outcomes. They will oversee marketing operations, Martech platforms, communication, and production teams within the Marketing department. Responsible for ensuring compliant, effective, and efficient marketing campaigns for the organization. Works closely with the Acquisition, Product Strategy, and Digital teams to deliver full support through marketing processes and management of marketing technical vendors, tools, and software platforms. Manages 3-5 direct reports.

Job Duties and Responsibilities

Essential duties and responsibilities include the following. Other duties may be assigned.

• Accountable for the effective day-to-day management of all marketing team processes, procedures, tools, internal communications and overall support functions. Responsible for adherence to deadlines and fosters collaboration with peers on the Marketing team to ensure campaigns are deployed and tracked, on time and on budget.
• Develop, deploy, and continuously optimize marketing automation systems with an emphasis on enterprise solutions that orchestrate customer journeys across multiple channels. Identify opportunities to simplify, automate, and supplement marketing processes.
• Manage a team of technical managers deploying marketing campaigns on Martech and Customer Relationship Management (CRM) platforms, including outbound email platforms. Build team capability in campaign execution, automation design, platform administration, workflow support, data usage, testing, compliance, and operational improvement.
• Lead work with internal technical support teams and enterprise-wide technical vendors. Monitor, evaluate and communicate performance of marketing partners and vendors as needed to ensure contractual and vendor management guidelines are achieved. Serve as the relationship liaison with third-party vendors and suppliers, with an emphasis on Martech vendors. Responsible for ensuring their deliverables are achieved on time and within budget.
• Identify, test, and implement potential partners, pricing, tools, and channels that may improve marketing capabilities, reduce expense, or enhance controls/compliance. Support the creation of business cases and plans to recommend future vendors and partners.
• Provide Analytics teams with direction in establishing KPIs, dashboards, and reporting. Ensure the Marketing team is monitoring and achieving established KPIs, including campaign performance, operational effectiveness, platform utilization, automation impact, workflow performance, and customer journey performance.
• Ensure all materials are vetted through the legal and compliance teams for approval and the timely and accurate delivery of materials for marketing department audits.
• Interviews, hires, and trains new staff. Provides constructive and timely performance reviews. Handles discipline and termination of employees in accordance with company policy.

Skills and Qualifications

• Deep experience supporting digital and mail marketing campaigns, organic channels, product development, Content Management Systems (CMS), Customer Relationship Management (CRM), and database marketing tools.
• Proven ability to effectively develop audience creation strategies, journey configuration, data feed integrations, and testing best practices with leading marketing cloud platforms and Customer Relationship Management (CRM) platforms (eg. Pega, Salesforce, Adobe.)
• Deep understanding of evolving credit card industry dynamics, consumer behaviors and marketing best practices. In-depth knowledge in financial regulatory environment and marketing laws such as UDAAP and CAN-SPAM.
• Acumen to provide business insight and evolving marketplace knowledge, leveraging data and insights. Strong analytical skills to interpret data, identify trends, and measure campaign effectiveness.
• Excellent relationship management skills with proven ability to influence with impact across functions and disciplines, including IT, Risk, Legal, Project Management, Marketing, Analytics, and company leaders. Proven leadership to guide and coach a team of direct reports, vendors, and cross-functional business partners to create a culture of accountability and innovation.
• Excellent communication and presentation skills (verbal and written) to all audiences, including executive leadership, external vendors, peers and junior staff.
• Bachelor's degree required. MBA or Bachelor's degree in marketing, computer science, analytics or other technical field preferred.
• 8+ years of experience working within a corporate, consulting or agency marketing environment required.
• Deep background in marketing technology, CRM, technology integrations, and the use of 1st, 2nd, and 3rd party data in multichannel marketing required.
• Experience evaluating and implementing modern marketing tools, intelligent automation, workflow orchestration, and emerging Martech capabilities preferred.
• Experience in leading, growing, and mentoring direct reports, cross-functional teams and vendor marketing teams preferred.
• Financial services or credit card experience preferred.

Competitive Benefits Package

• Full medical benefits when working 20+ hours per week
• Traditional and High Deductible health plan options available
• FREE dental and vision coverage
• Generous Paid Time Off plans
• 401(k) - dollar-for-dollar match up to 5% of total compensation
• Special discounts and offers for events at the Denny Sanford PREMIER Center
• PREMIER Wellness Program
• Paid Community Volunteer Hours - PREMIER averages 30,000 hours per year
• Fun Employee Parties

Our Culture

• We have an emphasis on personal success, respect, health, wellness, fun and giving back
• Employees are rewarded, valued, and celebrated for hard work.
• Career advancement opportunities is a way PREMIER leaders show they care.
• Appreciation is shown through concerts, outdoor bashes, cash, car giveaways and more.