Marketing Operations Coordinator

Waystar; Atlanta (GA); On-site; USD 50,000 - 90,000; Full time

Job summary

Join a forward-thinking company as a Marketing Operations Coordinator, where your analytical skills will drive impactful marketing strategies. In this role, you'll maintain dashboards, validate reports, and track campaign performance across various channels. Collaborate with a dynamic marketing team to ensure data integrity and optimize operations. This innovative firm values data-driven decision-making and offers a supportive environment to grow your career. If you're passionate about marketing analytics and eager to make a difference, this opportunity is perfect for you!

Benefits

Competitive total rewards

Customizable benefits package

Generous paid time off

Paid parental leave

Education assistance opportunities

Free mental health programs

401(K) program with company match

Pet insurance

Employee resource groups

Qualifications

• 1-3 years in marketing operations or similar data-focused role.
• Proficiency in SQL, Excel, and data analysis tools is essential.
• Strong analytical skills and ability to communicate insights.

Responsibilities

• Maintain dashboards to track KPIs and campaign performance.
• Review and validate reports for accuracy and consistency.
• Implement tracking mechanisms for leads and conversions.

Skills

Data manipulation and analysis

Analytical skills

Problem-solving skills

Communication skills

Education

Bachelor's degree in a related field

Tools

SQL

Excel

Power BI

Tableau

Salesforce

Google Analytics

Hubspot

Marketo

Job description

ABOUT THIS POSITION

We are seeking a highly motivated and detail-oriented Marketing Operations Coordinator to join our team. The ideal candidate will play a pivotal role in driving the efficiency and effectiveness of our marketing operations, with a strong emphasis on analytics and data management. In this role, you'll help bridge our marketing strategies and their measurable outcomes, helping the team optimize campaigns through careful tracking and analysis. This role will collaborate with the entire Marketing team to ensure they have the necessary data and reporting to effectively market and manage marketing activities.

Join us in shaping data-driven marketing strategies and making a meaningful impact on our organization’s growth!

WHAT YOU'LL DO

1. Maintain dashboards to track KPIs, campaign performance, and marketing ROI.
2. Meticulously review and validate reports to ensure complete accuracy and consistency, identifying and correcting any discrepancies to maintain the highest standards of data integrity.
3. Track and measure the success of digital and traditional marketing campaigns across multiple channels, including social media, email, paid media, and SEO.
4. Implement and manage tracking mechanisms to ensure accurate attribution of leads and conversions across channels.
5. Diagnose and resolve technical issues related to marketing tools and data discrepancies with precision.
6. Ensure the accuracy and consistency of marketing data by monitoring integrations between systems like CRMs, ad platforms, and analytics tools to ensure accurate reporting.
7. Clean, reshape, and transform data from various sources using Power Query.
8. Document processes, queries, and data flows for future reference and maintenance.
9. Conduct comprehensive testing and evaluation of newly launched marketing operations processes to ensure they meet requirements, maintain performance standards, and do not disrupt existing workflows.

WHAT YOU'LL NEED

1. 1-3 years of experience in marketing operations or similar data-focused role.
2. Proficiency in data manipulation and analysis techniques using SQL, Excel, and other data analysis tools.
3. Proficiency in creating clear and impactful data visualizations using reporting tools (e.g. Power Bi, Tableau, Looker).
4. Demonstrated success in data governance and data management.
5. Working knowledge of analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms (e.g., Hubspot, Marketo).
6. Proficiency in Salesforce and understanding of data reporting for marketing analysis within Salesforce.
7. Strong analytical skills and ability to communicate complex insights to non-technical audiences.
8. Experience with UTM parameters, campaign tracking, and tag management systems.
9. Strong problem-solving skills and attention to detail.

BONUS POINTS

1. Experience with other tech platforms a plus, but not required: GoToWebinar, Drift, Demandbase, Invoca, Litmus, Zapier, and Bizible.
2. Self-motivated, ability to work with little or no oversight while possessing a solution-seeking attitude.
3. Database and data warehouse experience.
4. Experience with project management platforms.
5. Understanding of data modeling concepts to ensure efficient data structure and relationships.

ABOUT WAYSTAR

Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle. Waystar’s healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers. We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic & fun.

Waystar products have won multiple Best in KLAS or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals, and 5,000 payers and health plans. For more information, visit waystar.com or follow @Waystar on Twitter.

WAYSTAR PERKS

1. Competitive total rewards (base salary + bonus, if applicable).
2. Customizable benefits package (3 medical plans with Health Saving Account company match).
3. We offer generous paid time off for our non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays. We also offer flexible time off for our exempt team members + 13 paid holidays.
4. Paid parental leave (including maternity + paternity leave).
5. Education assistance opportunities and free LinkedIn Learning access.
6. Free mental health and family planning programs, including adoption assistance and fertility support.
7. 401(K) program with company match.
8. Pet insurance.
9. Employee resource groups.

Waystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.