Marketing Operations Specialist

SoundOff Signal; Hudsonville (MI); On-site; USD 60,000 - 85,000; Full time

Job summary

SoundOff Signal in Michigan seeks a Marketing Operations Specialist to maintain product data, coordinate pricing, manage website content, and run email campaigns. You will generate performance reports and provide insights to drive marketing initiatives.

The ideal candidate is detail-oriented, tech-savvy, and thrives in a fast-paced, cross-functional environment with strong Excel and CRM data skills and experience with dashboards and analytics tools.

Qualifications

• Bachelor's degree or equivalent in marketing, business or related field.
• 2-4 years of experience in marketing operations, product data management, CRM use, project coordination, or related ops functions.
• Experience with product data and familiarity with a PIM tool is a plus.
• Experience building email campaigns using Salesforce Marketing Cloud / Account Engagement is a plus.
• Strong proficiency in Excel and data entry systems.
• Experience with GA4, Salesforce reporting, Power BI, Tableau or similar reporting platforms preferred.
• Excellent organizational and communication skills.
• Ability to manage multiple priorities and meet deadlines.
• Able to perform the job consistently without excessive absenteeism or tardiness.

Responsibilities

• Demonstrates SoundOff Signal's core values in daily interactions with customers and colleagues.
• Maintain accurate product data and import/export from Salesforce data loaders.
• Perform regular product audits and maintain dashboards for data quality.
• Generate reports and insights to support decision-making and performance tracking.
• Maintain and update price guides across product lines.
• Document processes and standards for product data management for consistency and training.
• Lead price change projects and coordinate communication with stakeholders.
• Lead the email marketing process and campaign execution.
• Manage website content updates for product launches and marketing initiatives.
• Provide administrative support for cross-functional marketing projects.

Skills

Product data management

Pricing coordination

Email campaign execution

Analytics and reporting

Cross-functional collaboration

Excel proficiency

Data-driven decision making

Education

Bachelor's degree in marketing, business or related field

Tools

Salesforce

Excel

GA4

Power BI

Tableau

Job description

Description

General Position Overview

The Marketing Operations Specialist plays a critical role in supporting the operational backbone of the marketing department. This position is responsible for product data management, pricing coordination, website content maintenance, email campaign execution, reporting and cross-functional project support. The role ensures data accuracy, operational efficiency, and timely execution of marketing initiatives while providing actionable insights through performance reporting and analytics.

The ideal candidate is very detail-oriented, tech-savvy and thrives in a fast-paced, cross-functional environment.

Essential Job Functions

• Demonstrates SoundOff Signal's Core Values in daily interactions with internal and external customers
• Input and maintain accurate and consistent product data as well as importing and exporting from data loader tools (Salesforce)
• Perform regular product audits and maintain dashboards to ensure data quality and integrity
• Generate reports and insights from product data to support decision-making and performance tracking
• Maintain and update price guides across product lines
• Document processes and standards for product data management to ensure consistency and training support.
• Lead and coordinate price change projects, ensuring timely execution and communication with stakeholders
• Lead the email marketing process and execution of campaigns
• Manage website content updates to support product launches, marketing initiatives and routine content enhancements
• Provide administrative and logistical support for cross-functional marketing projects such as sales incentive trip, company store, product catalog coordination, ambassador onboarding and more
• Other duties as assigned

Job Requirements

• Bachelor's degree in marketing, business or related field. An equivalent combination of education and experience may be considered
• 2-4 years of experience in marketing operations, product data management, CRM user, project coordination or related business operations functions.
• Experience working with product data, familiarity with a PIM tool a plus
• Experience with building email campaigns, using Salesforce Marketing Cloud / Account Engagement is a plus
• Strong proficiency in Excel and data entry systems
• Experience with Google Analytics (GA4), Salesforce reporting, Power BI, Tableau or similar reporting platforms preferred.
• Excellent organizational skills and attention to detail
• Strong communication and cross-functional collaboration skills
• Ability to manage multiple priorities and meet deadlines
• Able to perform the job consistently without excessive absenteeism or tardiness

Working Conditions

• Mostly office environment, occasional light manufacturing environment
• Fast-paced, team-oriented environment
• Mostly normal business hours with occasional need to flex hours