Marketing Systems & Automation Lead

UChicago Institute for Climate and Sustainable Growth; United States; Hybrid; USD 110,000 - 130,000; Full time

Job summary

The University of Chicago Booth School of Business is seeking a Senior Associate Director, Marketing Systems and Automation to own Booth's marketing automation strategy across Executive Education and the broader school. You will oversee the MarTech stack, automate campaigns from emails to lists, and drive data-driven decision making with cross-functional partners.

This role requires strong experience with Salesforce and Marketo, plus a track record in system training, change management, and

Qualifications

• Seven or more years in marketing systems or related fields.
• Proven experience with Marketo or similar platforms.
• Strong knowledge of Salesforce and data-driven marketing.
• Experience with marketing automation, campaign orchestration, and reporting.

Responsibilities

• Administers and optimizes Salesforce and Marketo, including ongoing system management, data quality, and data cleansing.
• Builds and manages data frameworks that enable audience segmentation, personalized content, and targeted messaging.
• Develops training materials and leads user training to support system adoption, change management, and new process rollouts.
• Leads change management for technology consolidation and new platform implementations, partnering with IT on security, backend configuration, documentation, and rollout readiness.
• Partners with research, data science, and marketing operations teams to deliver real-time reporting and insights on lead generation, geographic trends, campaign effectiveness, and related decision-making needs.
• Identifies and implements opportunities for marketing and operational automation, including personalization, triggered communications, task routing, database cleansing, QA processes, and digitally enabled workflows.
• Extends and standardizes marketing automation frameworks; leads scoring models, database governance, automation logic, naming conventions, and reporting structures across the MarTech ecosystem.
• Supports the evaluation and rollout of AI-powered tools across the marketing technology stack, including predictive lead scoring, machine-driven personalization, and workflow automation to improve performance and efficiency.
• Defines integration requirements across platforms, technologies, and data domains, and designs technical solutions that connect them into a cohesive digital ecosystem.
• Serves as a mentor and subject matter resource for other marketing systems administrators while exploring emerging digital technologies and translating innovation opportunities into actionable project plans.
• Leads one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research.
• Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.
• Manages relationships with external sales agencies.

Skills

Salesforce

Marketo

Marketing automation

Data analysis

Education

Bachelor's degree

Master's degree

Tools

Tableau

HTML

CSS

Workfront

Job description

The University of Chicago Booth School of Business is seeking a Senior Associate Director, Marketing Systems and Automation to own Booth's marketing automation strategy across Executive Education and the broader school. You will oversee the MarTech stack, automate campaigns from emails to lists, and drive data-driven decision making with cross-functional partners.

This role requires strong experience with Salesforce and Marketo, plus a track record in system training, change management, and