Marketing Automation Lead — Slate & Growth Ops

Northeastern University; Boston (MA); On-site; USD 68,000 - 96,000; Full time

Job summary

Northeastern University in Boston is seeking a Marketing Automation Manager to lead the Marketing Operations team and own Slate-based marketing workflows. This hands-on leadership role combines technical execution with people management to optimize email campaigns, events, integrations, data quality, and reporting.

You will govern processes, design scalable automation, and partner with marketing, IT, and analytics to drive student pipelines and measurable growth.

Qualifications

• Slate knowledge and marketing automation expertise.
• Strong analytical and project management skills.
• Excellent communication and leadership abilities.
• Experience translating business needs into technical requirements.

Responsibilities

• Lead Marketing Operations and govern marketing workflows and governance standards.
• Onboard new software, APIs, and data integrations; manage data quality and hygiene.
• Design and optimize lead management, segmentation, scoring, and reporting.
• Provide stakeholder support for Slate campaigns, templates, and analytics.
• Supervise and develop the Marketing Operations team; conduct performance evaluations.

Job description

Northeastern University in Boston is seeking a Marketing Automation Manager to lead the Marketing Operations team and own Slate-based marketing workflows. This hands-on leadership role combines technical execution with people management to optimize email campaigns, events, integrations, data quality, and reporting.

You will govern processes, design scalable automation, and partner with marketing, IT, and analytics to drive student pipelines and measurable growth.