Marketing Operations Architect for PLG Growth

Xapply; Northern (KY); Hybrid; USD 155,000 - 210,000; Full time

Job summary

Netlify is seeking a Senior Marketing Operations Manager to own the operational backbone of marketing. You will connect HubSpot, Salesforce, product data, and analytics, building scalable systems that turn signals into action and provide trusted visibility for GTM teams.

You’ll report to the Senior Director of Revenue Operations and drive roadmaps, measurement, attribution, and lifecycle programs across email, in-product experiences, and campaigns with a strong emphasis on data quality and

Qualifications

• 7+ years in Marketing Operations or related field in a B2B SaaS/PLG environment.
• Strong experience with marketing automation platforms and CRMs (HubSpot, Marketo, Eloqua, Salesforce).
• Experience handling high-volume datasets, segmentation, lifecycle design, and governance.
• Proven ability to build measurement, attribution, and experimentation infrastructure.

Responsibilities

• Translate Marketing and GTM priorities into scalable systems, processes, and programs.
• Own marketing automation end-to-end including workflows, lifecycle stages, and data hygiene.

Skills

Marketing Operations

Data analysis

Lifecycle marketing

Campaign analytics

AI-enabled marketing

Cross-functional collaboration

Async communication

Tools

HubSpot

Salesforce

Marketo

Eloqua

Amplitude

Marketing automation platforms

Job description

Netlify is seeking a Senior Marketing Operations Manager to own the operational backbone of marketing. You will connect HubSpot, Salesforce, product data, and analytics, building scalable systems that turn signals into action and provide trusted visibility for GTM teams.

You’ll report to the Senior Director of Revenue Operations and drive roadmaps, measurement, attribution, and lifecycle programs across email, in-product experiences, and campaigns with a strong emphasis on data quality and