Senior Marketing Operations & Growth Automation Leader

WebHosting

Northern (KY)

Hybrid

USD 155,000 - 210,000

Full time

45 hours ago
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Job summary

Netlify is seeking a Marketing Operations leader to translate strategic priorities into scalable, measurable systems. You will own the marketing automation stack end to end, connect Salesforce and product data, and establish robust attribution and dashboards for decision-making.

The role requires building scalable lifecycle programs, ensuring data hygiene and deliverability, and partnering across Marketing, Growth, Product, and RevOps to optimize conversion and ROI in a distributed US-based

Qualifications

  • Experience owning and scaling a marketing automation stack.
  • Track record delivering measurable lifecycle programs.
  • Strong data hygiene and governance practices.

Responsibilities

  • Translate Marketing and GTM priorities into scalable systems, processes, and programs.
  • Own marketing automation end to end, including workflows, lifecycle stages, segmentation, forms, lists, email operations, data hygiene, deliverability, governance, and documentation.
  • Build connections between marketing automation, Salesforce, product data, and analytics to understand and engage users throughout the customer journey.
  • Establish reliable attribution and measurement across marketing and product-led journeys, including UTM governance and connections between campaigns, signups, activation, conversion, and revenue.

Skills

Marketing automation
Salesforce
Data analytics
Email deliverability
Attribution modeling
Governance
Documentation
Communication
AI in marketing

Tools

Salesforce CRM
Marketing automation platform
UTM tracking
BI dashboards

Job description

Netlify is seeking a Marketing Operations leader to translate strategic priorities into scalable, measurable systems. You will own the marketing automation stack end to end, connect Salesforce and product data, and establish robust attribution and dashboards for decision-making.

The role requires building scalable lifecycle programs, ensuring data hygiene and deliverability, and partnering across Marketing, Growth, Product, and RevOps to optimize conversion and ROI in a distributed US-based

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