Marketing Analytics Scientist: MMM & Insight Leader

TikTok; San Jose (CA); On-site; USD 176,356 - 329,334; Full time

Benefits offered by this job

Day-one medical, dental, and vision

401(k) with match

Paid parental leave

Wellbeing benefits

Paid time off

Job summary

A leading social media company in San Jose seeks a Research Scientist in Marketing Insights and Analytics. The role focuses on leading Marketing Mix Modeling and developing methodologies for measuring marketing effectiveness. Candidates should have advanced data analysis skills and experience in business strategy. This full-time position offers competitive compensation and an inclusive work environment.

Qualifications

• 5+ years in data science roles within business strategy, marketing, finance, engineering, or analytics organizations.
• Strong programming skills and experience in advanced statistical analysis.
• Proven ability to communicate complex data insights.

Responsibilities

• Lead Marketing Mix Modeling (MMM) execution and ensure methodological rigor.
• Develop methodologies for incrementality measurement and budget optimization.
• Influence cross-functional stakeholders with data-driven marketing strategies.

Skills

SQL

Python

R

Statistical analysis

Causal inference methodologies

Education

Master's degree in a quantitative discipline

Ph.D. in a quantitative discipline (preferred)

Job description

A leading social media company in San Jose seeks a Research Scientist in Marketing Insights and Analytics. The role focuses on leading Marketing Mix Modeling and developing methodologies for measuring marketing effectiveness. Candidates should have advanced data analysis skills and experience in business strategy. This full-time position offers competitive compensation and an inclusive work environment.