Marketing Analytics Data Scientist — MMM Expert

Circle K; Charlotte (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

A prominent retail company is seeking a skilled Data Scientist to focus on Marketing Analytics and Marketing Mix Modeling. This role will involve developing models to measure marketing effectiveness, translating statistical insights for various teams, and ensuring data quality. The ideal candidate has 3+ years of experience in marketing analytics and a strong background in statistics. Join a dynamic team and make an impact on marketing strategy.

Qualifications

• 3+ years’ experience in MMM, econometrics, or media effectiveness analysis.
• Strong background in statistics/econometrics.
• Experience with cloud-based platforms like Azure.

Responsibilities

• Develop and maintain Marketing Mix Models.
• Translate complex statistical outputs into actionable insights.
• Monitor data quality and ensure data pipelines.

Skills

Python/R

Data wrangling

SQL

Statistics

Communication skills

Education

Bachelor’s or Master’s degree in a quantitative field

Tools

Pandas

Power BI

Tableau

Job description

A prominent retail company is seeking a skilled Data Scientist to focus on Marketing Analytics and Marketing Mix Modeling. This role will involve developing models to measure marketing effectiveness, translating statistical insights for various teams, and ensuring data quality. The ideal candidate has 3+ years of experience in marketing analytics and a strong background in statistics. Join a dynamic team and make an impact on marketing strategy.