Senior Marketing Mix Modeling Lead & Architect

Dentsu International Americas, LLC; New York (NY); On-site; USD 113,000 - 170,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid parental leave

Job summary

Dentsu in New York seeks a senior Marketing Mix Modeling specialist to own end-to-end MMM development from data strategy through delivery and optimization.

You will lead MMM projects using Bayesian and Frequentist approaches, mentor junior analysts, and collaborate with media, data engineering, and analytics teams to translate business questions into rigorous measurement solutions. This role is based in New York with flexible work arrangements.

Qualifications

• Significant hands-on experience building MMM models from scratch and leading full model development lifecycles.
• Deep expertise in both Bayesian and Frequentist marketing mix modeling techniques.
• Proven success managing multiple MMM engagements simultaneously, ideally across 10+ client models.
• Strong foundation in statistical modeling, attribution, forecasting, and marketing measurement frameworks.
• Experience mentoring analysts, managers, or junior modelers in a project-based environment.
• Proficiency with Databricks and modern analytics environments.
• Ability to connect business questions to rigorous measurement solutions.

Responsibilities

• Lead end-to-end development of advanced Marketing Mix Models from data strategy through model delivery and ongoing optimization.
• Build, validate, and improve MMM frameworks using both Bayesian and Frequentist methodologies.
• Manage multiple modeling engagements simultaneously across a diverse portfolio of clients and industries.
• Partner with media, data engineering, and analytics teams to transform business objectives into actionable measurement strategies.
• Deliver insights that drive optimization of media and marketing investments across online and offline channels.
• Serve as the technical lead for project teams, providing guidance, quality control, and mentorship to junior modelers.
• Contribute to the evolution of our measurement methodologies and help push beyond traditional MMM approaches.

Skills

MMM modeling

Bayesian methods

Frequentist methods

Mentorship

Databricks

Client management

Job description

Dentsu in New York seeks a senior Marketing Mix Modeling specialist to own end-to-end MMM development from data strategy through delivery and optimization.

You will lead MMM projects using Bayesian and Frequentist approaches, mentor junior analysts, and collaborate with media, data engineering, and analytics teams to translate business questions into rigorous measurement solutions. This role is based in New York with flexible work arrangements.