Marketing Mix Modeling Manager & Insights Lead

Nordstrom; Seattle (WA); On-site; USD 166,000 - 258,000; Full time

Benefits offered by this job

Medical/Vision, Dental, Retirement and

Paid Time Away

Life Insurance and Disability

Merchandise Discount and EAP Resources

Job summary

Nordstrom’s centralized Customer Analytics team focuses on supporting executive management with robust decision support data science. We build data science products and provide analytics consulting in support of strategic business decisions, including customer segmentation, marketing, company strategy, and digital experience.

We are looking for a Manager Marketing Mix Modeling. This role sits at the center of a modern measurement stack supporting Marketing Mix Modeling (MMM) and macro-level

Qualifications

• Bachelor’s degree in mathematics, statistics, computer science, economics, operations research or in a quantitative field (or equivalent experience).
• 4+ years hands-on professional experience in Data Science and Analytics, with a focus on Marketing & Media Channel analytics roles.
• 3-5 years of strong coding skills in at least one statistical or programming language (e.g. SQL, R, Python) to import, process, summarize, and analyze data, while drawing conclusions and making recommendations.
• 3+ years of experience with advanced BI visualization (Tableau or Looker preferred).
• Fluency with descriptive and inferential statistical techniques, including experimental design (DOE) concepts and their application.
• Proficiency with statistical techniques and when best to apply given current situation.
• Proficient in extracting large data sets from various relational databases using SQL (Big Query, Amazon Redshift, Oracle, Teradata preferred).
• Prior experience supporting teams of data analysts and/or data scientists.
• Background in retail, e-commerce, or omnichannel business models

Responsibilities

• Lead a team of up to four analysts and data scientists within the Nordstrom Marketing Analytics team supporting foundational marketing measurement tools, frameworks, models, & attribution.
• Analytical owner of Nordstrom’s MMM including existing model refits, model validations, & incorporating incrementality tests, geo-experiments, and attribution data to enhance & improve model performance.
• Diagnose and resolve modeling challenges such as adstock decay, multicollinearity, and channel saturation curves
• Optimize marketing investment toward ROAS, LTV:CAC, & customer targets.
• Bring data to life through storytelling in a clear and meaningful way to audiences with mixed levels of technical expertise.
• Manage and balance projects across competing priorities to focus on the most impactful work to maximize the value of your work to the business.
• Partner with key stakeholders to define success and develop measurement frameworks.
• Conduct scenario and sensitivity analysis to stress-test marketing plans against varying economic conditions, resulting in budget optimization recommendations
• Present the results to the stakeholders and guide them to make the best use of the insights for their purposes and use-cases.
• Compile, cleanse, & analyze data to drive actionable outcomes in support of business objectives.
• Use advanced analytical and statistical practices to create thorough and actionable insights.
• Deliver high quality solutions and recommendations to a variety of problems both independently and through the collaboration with team members and business partners to drive outcomes.
• Proven leadership and management skills with demonstrated skills in setting organizational vision and supporting strategies, building strong, effective, and self-directed teams.

Skills

Data Science

Analytics

SQL

Python

R

Tableau/Looker

BI Visualization

Education

Bachelor's degree

Tools

BigQuery

Amazon Redshift

Oracle

Teradata

Job description

Nordstrom’s centralized Customer Analytics team focuses on supporting executive management with robust decision support data science. We build data science products and provide analytics consulting in support of strategic business decisions, including customer segmentation, marketing, company strategy, and digital experience.

We are looking for a Manager Marketing Mix Modeling. This role sits at the center of a modern measurement stack supporting Marketing Mix Modeling (MMM) and macro-level