Marketing Measurement Analyst-Media Mix Modeling (MMM)

Cook Systems; Memphis (TN); On-site; USD 90,000 - 130,000; Full time

Job summary

Cook Systems is seeking a Marketing Measurement Analyst with Media Mix Modeling (MMM) experience to advance analytics-based decision making. The role partners across Marketing Channels, Insights, Enterprise Data & Intelligence, and external partners to ensure trusted evidence guides spend and strategy.

The ideal candidate translates complex analyses into clear recommendations, supports measurement governance, and helps scale best practices across the organization.

Qualifications

• Bachelor's degree in data analytics, statistics, mathematics, economics, business analytics, information systems, marketing analytics, computer science, or related field.
• Experience in analytics, marketing analytics, performance measurement, BI, or related disciplines.
• Experience analyzing and interpreting marketing performance across digital and traditional channels.
• Experience utilizing visualization tools and analytics platforms to communicate insights and recommendations.
• Strong understanding of experimentation, measurement methodologies, statistical concepts, and performance analytics.
• Demonstrated ability to translate complex analyses into actionable business recommendations.
• Experience working with large, complex datasets from multiple sources.

Responsibilities

• Act as measurement and experimentation specialist translating results into business recommendations.
• Provide advanced analytics translation between business stakeholders and analytics teams.
• Contribute to measurement governance and best-practice sharing across marketing analytics.
• Support enterprise marketing measurement initiatives including attribution interpretation and forecasting.

Skills

Analytics

Marketing analytics

Performance measurement

Visualization tools

Experimentation

Data interpretation

Data integration

Education

Bachelor's degree in related field

Master's degree preferred

Tools

Python

R

Job description

COOK SYSTEMS has an IMMEDIATE need for a Marketing Measurement Analyst with Media Mix Modeling (MMM) experience.

The Marketing Measurement Analyst serves as a strategic analytics and measurement partner within the Marketing Analytics organization. This role applies advanced analytical techniques, experimentation methodologies, measurement frameworks, and business intelligence practices to help the organization understand the effectiveness of marketing investments and inform future decision-making.

The role bridges the gap between business analytics and data science by combining strong analytical reasoning, statistical thinking, and marketing measurement expertise with the ability to translate complex findings into clear, actionable recommendations for stakeholders.

This position supports enterprise marketing measurement initiatives, including incrementality testing, experimentation, attribution interpretation, audience analytics, forecasting support, and measurement governance. The Analyst partners closely with Marketing Channels, Marketing Insights, Enterprise Data & Intelligence (ED&I), and external measurement partners to ensure data-driven decisions are grounded in trusted evidence and consistent measurement practices.

In addition to analytical responsibilities, the Marketing Measurement Analyst serves as a measurement champion and subject matter expert, helping scale analytical best practices, knowledge sharing, and measurement literacy across the organization.

Required:

• Bachelor's degree in Data Analytics, Statistics, Mathematics, Economics, Business Analytics, Information Systems, Marketing Analytics, Computer Science, or a related field.
• Experience in analytics, marketing analytics, performance measurement, business intelligence, or related disciplines.
• Experience analyzing and interpreting marketing performance across digital and traditional channels.
• Experience utilizing visualization tools and analytics platforms to communicate insights and recommendations.
• Strong understanding of experimentation, measurement methodologies, statistical concepts, and performance analytics.
• Demonstrated ability to translate complex analyses into actionable business recommendations.
• Experience working with large, complex datasets from multiple sources.

Preferred:

• Master's degree in Analytics, Statistics, Economics, Business, Marketing Analytics, Data Science, or related field.
• Experience supporting or interpreting Marketing Mix Modeling, attribution, incrementality, or causal measurement programs.
• Experience using Python, R, or other analytical programming languages.
• Experience working with media, audience, customer, and fundraising datasets.
• Familiarity with cloud analytics environments and modern marketing measurement ecosystems.

What This Role Is:

• Measurement and experimentation specialist.
• Advanced analytics translator.
• Measurement governance contributor.
• Strategic analytics advisor.
• Bridge between business stakeholders and advanced analytics teams.

The role provides measurement interpretation, analytical rigor, and decision support, while Marketing retains ownership of business decisions and execution, consistent with the Marketing Analytics operating model.