Marketing Analytics Manager — MROI & Brand Health

Stanley 1913; Seattle (WA); Hybrid; USD 125,000 - 155,000; Full time

Job summary

Stanley 1913 is seeking a Manager, Marketing Analytics to build and lead the analytics function, shaping frameworks, narratives, and reporting for executive decision-making. You will partner with Finance, Brand, and Paid Media to optimize marketing investments and measure brand health in a digitally focused consumer goods environment.

The role emphasizes data-driven storytelling, cross-functional collaboration, and building from scratch in a high-visibility setting.

Qualifications

• 5–7 years of experience in marketing analytics, marketing effectiveness, brand analytics, or marketing finance.
• Strong financial and value-modeling capability supporting investment decisions.
• Experience with brand health measurement and research platforms.
• Advanced Excel and PowerPoint skills for turning data into insights.
• Knowledge of MMM, MTA concepts, attribution methodologies, and digital analytics tools.

Responsibilities

• Own the MROI framework and communicate impact of marketing investments to leadership.
• Develop ROI models with Finance and guide budgeting decisions.
• Build and maintain metric frameworks across the customer journey from awareness to retention.
• Provide data-driven recommendations to improve marketing effectiveness and brand investment performance.
• Lead brand health measurement and translate insights into actionable recommendations.
• Develop executive scorecards and dashboards for senior leadership.

Skills

Marketing analytics

Marketing effectiveness

Brand analytics

Marketing finance

Excel

PowerPoint

Data storytelling

Cross-functional collaboration

Vendor management

Tools

Kantar

Ipsos

Qualtrics

Job description

Stanley 1913 is seeking a Manager, Marketing Analytics to build and lead the analytics function, shaping frameworks, narratives, and reporting for executive decision-making. You will partner with Finance, Brand, and Paid Media to optimize marketing investments and measure brand health in a digitally focused consumer goods environment.

The role emphasizes data-driven storytelling, cross-functional collaboration, and building from scratch in a high-visibility setting.