Marketing Data Scientist — MMM & Attribution Lead

Chris Baily; New York (NY); Hybrid; USD 102,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

401k

Flexible PTO

15 paid holidays per year

Sick and safe leave

Parental leave

Job summary

Dentsu in New York is seeking a Marketing Data Scientist to lead end-to-end Marketing Mix Modeling initiatives. You will build and refine MMM frameworks, validate models, and collaborate with media, data engineering, and analytics teams to translate business goals into actionable measurement strategies.

You will mentor analysts and junior modelers while advancing measurement methodologies and exploring AI-enabled analytics. The role combines deep technical work with cross-functional impact.

Qualifications

• Significant hands-on experience building Marketing Mix Models from scratch.
• Deep expertise in Bayesian and Frequentist MMM techniques.
• Experience managing multiple MMM engagements across clients.

Responsibilities

• Lead end-to-end development of advanced MMM models from data strategy to delivery.
• Validate and improve MMM frameworks using Bayesian and Frequentist approaches.
• Mentor junior modelers and provide technical guidance to teams.

Skills

MMM modeling

Bayesian methods

Frequentist methods

Databricks

Mentoring

Project management

Tools

Databricks

Job description

Dentsu in New York is seeking a Marketing Data Scientist to lead end-to-end Marketing Mix Modeling initiatives. You will build and refine MMM frameworks, validate models, and collaborate with media, data engineering, and analytics teams to translate business goals into actionable measurement strategies.

You will mentor analysts and junior modelers while advancing measurement methodologies and exploring AI-enabled analytics. The role combines deep technical work with cross-functional impact.