Marketing Measurement & Data Operations Lead

PayPal, Inc.; New York, Northern (NY, KY); Hybrid; USD 117,000 - 173,000; Full time

Job summary

PayPal, Inc. in New York City invites a Manager, Marketing Measurement Operations & Data to lead data-driven marketing decision-making. You will ensure data requirements, conversion events, partner feeds, and platform integrations are clearly defined, validated, and ready for reporting and investment decisions.

Collaborate across Marketing ROI, Data Science, MarTech, and agencies. The position emphasizes data-quality, end-to-end measurement, and accountability, with opportunities to shape

Qualifications

• 5+ years relevant experience.
• Bachelor’s degree or equivalent combination of education and experience.

Responsibilities

• Lead development and execution of marketing strategies and campaigns.
• Identify and share best practices for marketing processes and initiatives.
• Analyze business trends to inform marketing decisions and strategies.
• Collaborate with cross-functional teams to drive projects and programs.
• Monitor and evaluate the effectiveness of marketing activities.
• Provide mentorship to junior marketing team members.

Skills

Marketing data

Measurement operations

Analytics product management

SQL

Education

Bachelor's degree

Tools

GTM

Job description

PayPal, Inc. in New York City invites a Manager, Marketing Measurement Operations & Data to lead data-driven marketing decision-making. You will ensure data requirements, conversion events, partner feeds, and platform integrations are clearly defined, validated, and ready for reporting and investment decisions.

Collaborate across Marketing ROI, Data Science, MarTech, and agencies. The position emphasizes data-quality, end-to-end measurement, and accountability, with opportunities to shape