Customer Programs & Co-Marketing Measurement Lead

Anthropic; San Francisco (CA); Hybrid; USD 255,000 - 320,000; Full time

Job summary

Anthropic seeks a Customer Programs Manager to build the operational foundation for scalable customer marketing. You’ll own advocacy and co-marketing, turning stories into repeatable, measurable assets across startups, digital-native and enterprise accounts.

You’ll partner with Sales, Partnerships, Marketing, and Finance to reconcile budgets, define measurement frameworks with Marketing Ops and Data Science, and drive impact with scalable processes.

Qualifications

• Experience managing co-marketing or partner marketing programs and handling reconciliation, forecasting, agency coordination, and stakeholder reporting.
• Experience managing agencies as a working partner, developing briefs, directing work, and maintaining quality on co-branded creative.
• Built joint marketing plans with partners or customers that served mutual goals.
• Working knowledge of demand generation and paid social and ability to optimize campaigns.
• Experience defining program metrics and proving impact to leadership and customers.
• Fluency with Claude and ability to leverage it to automate, analyze, and scale work.
• Comfort in fast-moving environments where programs, budgets, and priorities are evolving.

Responsibilities

• Own the investment behind customer co-marketing programs, including allocation tracking, spend pacing, agency coordination, and quarterly budget reconciliation.
• Develop and execute co-marketing plans with participating customers to grow Claude adoption and extend the customer’s reach.
• Run the scaled co-marketing motion, co-producing assets with customers and deploying agency partners to amplify campaigns.
• Partner with Customer Marketing, Sales, and Partnerships to decide which customers we work with and set criteria for decisions.
• Own the customer marketing intake process and tooling, building playbooks for scale with segment leads.
• Define how we measure impact with Marketing Ops and Data Science to guide investment decisions.
• Report back to customers on outcomes such as reach, engagement, and new customer acquisition.
• Use Claude as a core part of the toolkit—automating intake and triage to speed processes.

Skills

Co-marketing growth

Agency coordination

Budget reconciliation

Demand generation

Marketing analytics

Claude proficiency

Sales alignment

Education

Bachelor’s degree

Tools

Salesforce

BI tooling

Job description

Anthropic seeks a Customer Programs Manager to build the operational foundation for scalable customer marketing. You’ll own advocacy and co-marketing, turning stories into repeatable, measurable assets across startups, digital-native and enterprise accounts.

You’ll partner with Sales, Partnerships, Marketing, and Finance to reconcile budgets, define measurement frameworks with Marketing Ops and Data Science, and drive impact with scalable processes.