Customer Programs Lead & Co-Marketing Metrics

Anthropic; New York (NY); Hybrid; USD 260,000 - 320,000; Full time

Benefits offered by this job

Competitive compensation

Equity donation matching

Generous vacation and parental leave

Flexible working hours

Lovely office space

Job summary

Anthropic is seeking an experienced Customer Programs Manager to scale our customer marketing engine and build an instrumented, repeatable system. You’ll own co-marketing programs, manage spend, and partner with Sales, Partnerships, and Marketing Ops to measure impact for leadership.

You’ll drive always-on co-marketing, develop relationships with customers, and build tooling to automate intake and triage. Expect hybrid office presence in SF or NY and travel up to 40%.

Qualifications

• Managed co-marketing growth or partner investment programs with reconciliation and reporting.
• Managed agencies as working partner, directing briefs and quality of co-branded creative.
• Built joint marketing plans with partners or customers.
• Knowledge of demand generation and paid social; optimized campaigns.
• Experience defining program measurement and reporting impact to leadership and customers.
• Existing fluency with Claude and using it to automate, analyze, scale work.
• Comfort in fast-moving environment where program, budget, and priorities evolve.

Responsibilities

• Own the investment behind customer co-marketing programs, covering allocation tracking, spend pacing, agency coordination, and quarterly budget reconciliation across a rotating cohort of customer accounts
• Develop and execute co-marketing plans with participating customers that grow Claude adoption and the customer's own reach, coordinating with Growth Marketing on campaign strategy.
• Run the always-on scaled co-marketing motion, co-producing high-quality creative assets with a rotating cohort of customers and deploying agency partners to amplify them as paid campaigns on the customer's own channels
• Partner with Customer Marketing, Sales, and Partnerships to decide which customers we work with and build the criteria that keep those decisions consistent
• Own the customer marketing intake process and its tooling, keeping it the system of record and building the playbooks that keep it consistent as we scale
• Define how we measure the impact of our customer marketing investments, working with Marketing Ops and Data Science, and use that measurement to shape investment decisions with leadership
• Report back to participating customers on what their participation returned, measured on outcomes they care about, like reach, engagement, and new customer acquisition
• Use Claude as a core part of your operational toolkit — building skills, automating intake and triage, and finding leverage wherever a process can be made faster or smarter for the Customer Marketing team

Skills

Co-marketing management

Forecasting & budgeting

Agency coordination

Stakeholder reporting

Customer marketing

Measurement framework

Education

Bachelor’s degree

Tools

Salesforce

BI tools

Job description

Anthropic is seeking an experienced Customer Programs Manager to scale our customer marketing engine and build an instrumented, repeatable system. You’ll own co-marketing programs, manage spend, and partner with Sales, Partnerships, and Marketing Ops to measure impact for leadership.

You’ll drive always-on co-marketing, develop relationships with customers, and build tooling to automate intake and triage. Expect hybrid office presence in SF or NY and travel up to 40%.