Customer Programs & Co-Marketing Measurement Lead

Anthropic Limited; San Francisco, Northern (CA, KY); Hybrid; USD 255,000 - 320,000; Full time

Job summary

Anthropic Limited seeks a Customer Programs Manager to build and scale our co-marketing and measurement framework. You will own the customer marketing intake, develop plans with customers, and drive measurable outcomes across campaigns and partnerships.

You’ll partner with Sales, Partnerships, Marketing Ops, and Data Science to reconcile budgets, track impact, and amplify customer stories across channels using Salesforce and BI dashboards.

Qualifications

• 7+ years in B2B SaaS marketing, including at least 3 years in customer marketing.
• Experience operating co-marketing or partner marketing programs.
• Background in revenue operations or marketing analytics.
• Experience proving incremental program impact against a control group.
• Experience owning tooling behind a marketing program — intake forms, dashboards, or a customer participation database

Responsibilities

• Own the investment behind customer co-marketing programs and budget reconciliation.
• Develop and execute co-marketing plans to grow Claude adoption and reach.
• Run the always-on co-marketing motion with high-quality assets and agency partners.
• Partner with Sales, Partnerships to decide which customers to work with and set criteria.
• Own the customer marketing intake process and tooling as the system of record.
• Define how we measure impact with Marketing Ops and Data Science.
• Report back to participating customers on outcomes like reach and new customer acquisition.
• Leverage Claude to automate, analyze, and scale processes within Customer Marketing.
• Manage agencies and maintain the quality bar on co-branded creative.
• Build joint marketing plans with partners or customers.
• Understand demand generation and paid social to optimize campaigns.

Skills

B2B SaaS marketing

Customer marketing

Program management

Cross-functional collaboration

Sales alignment

Education

Bachelor's degree

Tools

Salesforce

BI tooling

Job description

Anthropic Limited seeks a Customer Programs Manager to build and scale our co-marketing and measurement framework. You will own the customer marketing intake, develop plans with customers, and drive measurable outcomes across campaigns and partnerships.

You’ll partner with Sales, Partnerships, Marketing Ops, and Data Science to reconcile budgets, track impact, and amplify customer stories across channels using Salesforce and BI dashboards.