Marketing - Marketing Director

GOODAI GLOBAL USA INC.; Irvine (CA); On-site; USD 150,000 - 170,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

Paid vacation

401(k) matching

Job summary

GOODAI GLOBAL USA INC. in Irvine, CA is seeking an experienced Marketing Director to lead Brand and Channel Marketing across the US. You will develop integrated marketing strategies, manage field activation programs, and partner with sales to drive retailer growth.

The role requires 8–10+ years in marketing within beauty, strong leadership, and a track record of managing budgets and measuring ROI. This on-site position offers growth in a high-growth international beauty distribution and brand

Qualifications

• 8–10+ years of marketing experience, preferably within the beauty industry.
• Strong experience in both Brand Marketing and Channel/Retail Marketing.
• Experience leading and managing Field Marketing teams or retail activation programs.
• Experience working with major US beauty retailers (e.g., Ulta Beauty, Sephora, Target, Walmart, Costco).
• Proven experience managing marketing budgets and measuring marketing ROI.
• Strong leadership, communication, analytical, and project management skills.
• Ability to work full-time on-site at our Irvine, California office.
• Bachelor's degree in Marketing, Business, Communications, or related field.

Responsibilities

• Lead overall brand marketing strategy and execution across multiple beauty brands.
• Develop annual marketing plans aligned with brand positioning, sales objectives, and growth priorities.
• Lead new brand and product launch strategies across the US market.
• Develop integrated marketing campaigns across digital, social, influencer, PR, experiential, and offline channels.
• Ensure consistent brand positioning, messaging, and visual identity across all consumer touchpoints.
• Partner with global and brand headquarters to localize marketing strategies for the US market.
• Lead channel marketing strategies for major US national retail accounts.
• Develop retailer-specific marketing programs, product launches, and promotional campaigns.
• Plan and execute in-store activations, events, sampling, pop-ups, and other consumer engagement programs.
• Manage and optimize retail marketing calendars and channel-specific marketing investments.
• Partner closely with B2B Sales teams to support retailer growth and sell-through.
• Build strong working relationships with retailer marketing and merchandising teams.
• Lead and manage the field marketing organization and strategy.
• Develop field activation programs to increase brand awareness, consumer engagement, and retail sell-through.
• Establish field team KPIs, operating guidelines, training programs, and performance management processes.
• Coordinate field activities across key retail markets and store locations.
• Monitor field execution and evaluate program effectiveness and ROI.
• Manage annual marketing budgets and allocate resources across brands and channels.
• Track marketing KPIs, campaign performance, and ROI.
• Analyze consumer, retailer, and market insights to optimize marketing strategies.
• Partner closely with Sales, Brand, Creative, E-commerce, Supply Chain, and Finance teams.
• Lead, coach, and develop Brand Marketing and Channel Marketing team members.
• Present marketing strategies, performance, and key initiatives to senior leadership.

Skills

Brand Marketing

Channel Marketing

Field Marketing

Leadership

Budget management

Education

Bachelor's degree in Marketing or related field

Job description

Marketing - Marketing Director

Location

Irvine, CA, USA

Department

Marketing

Workspace

On-Site

Position Overview

We are seeking an experienced and results-driven Marketing Director to lead our Brand Marketing and Channel Marketing functions across the US. This role is responsible for developing and executing integrated marketing strategies across multiple beauty brands, strengthening brand awareness and consumer engagement, and leading channel marketing initiatives including field marketing team operations. The ideal candidate has strong experience in both brand marketing and retail/channel marketing within the beauty industry and a proven track record of managing cross-functional marketing teams.

This is a full-time, on-site position based in Irvine, California.

Key Responsibilities

• Brand Marketing & Strategy
• Lead overall brand marketing strategy and execution across multiple beauty brands
• Develop annual marketing plans aligned with brand positioning, sales objectives, and growth priorities
• Lead new brand and product launch strategies across the US market
• Develop integrated marketing campaigns across digital, social, influencer, PR, experiential, and offline channels
• Ensure consistent brand positioning, messaging, and visual identity across all consumer touchpoints
• Partner with global and brand headquarters to localize marketing strategies for the US market
• Channel Marketing & Retail Activation
• Lead channel marketing strategies for major US national retail accounts
• Develop retailer-specific marketing programs, product launches, and promotional campaigns
• Plan and execute in-store activations, events, sampling, pop-ups, and other consumer engagement programs
• Manage and optimize retail marketing calendars and channel-specific marketing investments
• Partner closely with B2B Sales teams to support retailer growth and sell-through
• Build strong working relationships with retailer marketing and merchandising teams
• Field Marketing Team Management
• Lead and manage the field marketing organization and strategy
• Develop field activation programs to increase brand awareness, consumer engagement, and retail sell-through
• Establish field team KPIs, operating guidelines, training programs, and performance management processes
• Coordinate field activities across key retail markets and store locations
• Monitor field execution and evaluate program effectiveness and ROI
• Marketing Performance & Cross-Functional Leadership
• Manage annual marketing budgets and allocate resources across brands and channels
• Track marketing KPIs, campaign performance, and ROI
• Analyze consumer, retailer, and market insights to optimize marketing strategies
• Partner closely with Sales, Brand, Creative, E-commerce, Supply Chain, and Finance teams
• Lead, coach, and develop Brand Marketing and Channel Marketing team members
• Present marketing strategies, performance, and key initiatives to senior leadership

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• 8–10+ years of marketing experience, preferably within the beauty industry
• Strong experience in both Brand Marketing and Channel/Retail Marketing
• Experience leading and managing Field Marketing teams or retail activation programs
• Experience working with major US beauty and national retailers (e.g., Ulta Beauty, Sephora, Target, Walmart, Costco, etc.) strongly preferred
• Experience managing multiple brands and integrated marketing campaigns
• Strong understanding of the US beauty consumer and retail landscape
• Proven experience managing marketing budgets and measuring marketing ROI
• Strong leadership, communication, analytical, and project management skills
• Experience in Beauty, Skincare, Personal Care, or CPG strongly preferred
• Ability to work effectively in a fast-growing and entrepreneurial environment
• Ability to work full-time on-site at our Irvine, California office

Compensation & Benefits

Annual Salary Range: $150,000 – $170,000

This Position May Also Be Eligible For

• Performance-based bonus

Actual compensation will be determined based on experience and qualifications.

Benefits May Include

• Health, dental, and vision coverage
• Paid vacation
• 401(k) contribution matching (if applicable)
• Performance bonus opportunity
• Growth opportunity in a high-growth international beauty distribution and brand development company