Head of Marketing

The Talent Project LLC; United States; On-site; USD 230,000 - 250,000; Full time

Job summary

A leading executive search firm is seeking a Head of Marketing with over 15 years of experience in the beauty industry. This role involves developing global marketing strategies, leading a high-performing team, and executing comprehensive retail marketing plans. The ideal candidate will possess deep market knowledge, strong leadership skills, and the ability to thrive in a fast-paced environment. A competitive salary range of $230,000 – $250,000 annually is offered based on experience.

Qualifications

• 15+ years of experience in brand, digital, and retail marketing.
• Deep knowledge of the beauty landscape.
• Strong team leader capable of developing high-performance organizations.

Responsibilities

• Develop and execute the global marketing vision and roadmap.
• Lead team in storytelling, merchandising strategy, and product launches.
• Strategically partner with Sales to enhance market presence.

Skills

Beauty marketing expertise

Strategic thinking

Team leadership

Digital marketing

Retail marketing

Job description

About The Talent Project

Company Description: The Talent Project is a female‑owned and lead executive search firm specializing in marketing, creative and supply chain roles for the beauty, wellness & CPG industries. We offer end‑to‑end recruitment support for full‑time direct‑hire positions as well as retained executive searches. With deep experience leading corporate recruitment, we operate as an extension of our client’s talent acquisition team, ensuring a seamless and strategic hiring process.

About the Role

Position: Head of Marketing – strategic, hands‑on marketing leader with deep beauty industry expertise. This is a highly visible position partnering directly with the Founder & CEO.

Key Responsibilities

• Develop and execute the brand’s global marketing vision, positioning, and long‑term roadmap.
• Drive brand consistency and relevance across all markets and channels.
• Identify emerging trends, whitespace, and category opportunities to fuel sustainable growth.
• Build and execute retail marketing strategies for key partners (Sephora, Ulta, specialty retailers).
• Lead in‑store storytelling, merchandising strategy, sampling, and trade marketing programming.
• Partner with Sales to develop GTM plans that drive velocity, awareness, and conversion.
• Lead product strategy in collaboration with the Founder, Product Development, and Operations.
• Translate consumer insights into meaningful innovation and pipeline planning.
• Own go‑to‑market strategy, launch calendars, positioning, and campaign narratives.

Brand Communications, PR & Influencer

• Oversee PR strategy, press outreach, founder storytelling, and earned media amplification.
• Lead influencer and creator strategy (paid, unpaid, affiliate) to accelerate organic reach and community engagement.
• Build partnerships that generate buzz and cultural relevance.

Social Media & Digital Marketing

• Develop social media strategy across all platforms with a focus on community, education, and brand storytelling.
• Oversee content development, channel growth, and platform innovation.
• Partner with eCommerce teams on full‑funnel digital strategy and performance marketing alignment.

Team Leadership & Cross‑Functional Collaboration

• Build, mentor, and inspire a high‑performing marketing team across brand, comms, digital, and creative.
• Foster a culture of innovation, speed, accountability, and entrepreneurial problem‑solving.
• Work seamlessly with Product, Sales, Creative, Operations, and the Founder to ensure cohesive execution.

Qualifications

• A seasoned beauty marketer with 15+ years of experience across brand, digital, and retail marketing.
• Deep knowledge of the beauty landscape—consumer, retail, competition, emerging trends, and cultural drivers.
• Strategic thinker able to translate ideas into actionable, measurable plans.
• Strong team leader who loves developing talent and building high‑performance organizations.
• Equally comfortable presenting high‑level strategy and jumping in to execute when needed.
• Energized by a fast‑paced, founder‑led, scrappy environment where speed, agility, and ownership matter.
• Builder at heart—you enjoy creating structure, process, and vision in a rapidly scaling company.

Salary Range

$230,000 – $250,000 annually based on experience.

Equal Opportunity Employer

The Talent Project is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive recruitment process for all candidates and clients we represent. We do not discriminate based on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.