B2B - Sales Director

GOODAI GLOBAL USA INC.; Irvine, Northern (CA, KY); Hybrid; USD 160,000 - 180,000; Full time

Benefits offered by this job

Performance bonus

Commission potential

Health, dental, and vision coverage

401(k) matching

Job summary

GOODAI GLOBAL USA INC. is seeking an experienced Sales Director to lead our B2B Sales organization in the US beauty sector from Irvine, CA. You will develop and execute sales strategies, manage key retailer relationships, and drive growth across national accounts.

The role requires 8–10+ years of B2B sales experience, a strong track record with major retailers such as Ulta or Sephora, and proven leadership to grow a high-performing team. On-site, full-time with performance-based incentives.

Qualifications

• 8–10+ years of B2B sales or national accounts experience.
• Experience with major US national retailers preferred.
• Proven track record in growth and retail brand launches.
• Strong negotiation and relationship management skills.
• Experience leading a sales team and cross-functional collaboration.

Responsibilities

• Lead the B2B Sales organization, strategy, and execution.
• Manage and develop relationships with major US national retail and wholesale accounts.
• Drive revenue growth through new brand launches, product launches, assortment expansion, and new distribution opportunities.
• Lead retailer meetings, line reviews, business reviews, and seasonal planning.
• Identify opportunities for door expansion, new retail partnerships, and promotional programs.
• Negotiate pricing, promotional programs, and trade terms where applicable.
• Lead and develop the B2B Sales team to achieve company sales objectives.
• Develop annual sales strategies and plans by account, brand, and channel.
• Establish revenue targets and account-level growth plans.
• Manage promotional calendars, launch schedules, and demand forecasts.
• Monitor inventory health and replenishment trends.
• Align with Supply Chain and Operations to support successful execution.

Skills

B2B sales

Negotiation

Relationship management

Sales leadership

Analytical skills

Channel & retail strategy

Education

Bachelor’s degree in Business or Marketing

Job description

We are seeking an experienced and results-driven Sales Director to lead our B2B Sales organization and drive growth across major national retail channels in the US.
This role is responsible for developing and executing sales strategies, managing key retailer relationships, identifying new business opportunities, and leading the B2B Sales team. The ideal candidate has strong B2B sales experience within the beauty industry, preferably with a global beauty brand or leading beauty company, and a proven track record of managing major national retail accounts.
This is a full-time, on-site position based in Irvine, California.

Key Responsibilities

Lead the overall B2B Sales organization, strategy, and execution

Manage and develop relationships with major US national retail and wholesale accounts

Drive revenue growth through new brand launches, product launches, assortment expansion, and new distribution opportunities

Lead retailer meetings, line reviews, business reviews, and seasonal planning

Identify opportunities for door expansion, new retail partnerships, and promotional programs

Negotiate pricing, promotional programs, and trade terms where applicable

Lead and develop the B2B Sales team to achieve company sales objectives

Develop annual sales strategies and plans by account, brand, and channel

Establish revenue targets and account-level growth plans

Manage promotional calendars, launch schedules, and demand forecasts

Monitor inventory health and replenishment trends

Align with Supply Chain and Operations to support successful execution

3. Performance & Analytics

Track sell-in, sell-through, POS, and gross margin performance

Analyze sales and retailer data to identify growth opportunities and optimize account strategies

Monitor trade spend ROI and promotional effectiveness

Evaluate account and brand profitability

Prepare business performance reports and strategic recommendations for leadership

4. Cross-Functional Coordination

Partner with Marketing on retail activation, campaigns, and new product launches

Collaborate with Finance on AR, deductions, trade spend, and account profitability

Coordinate with Brand partners on launches, assortment strategies, pricing updates, and marketing support

Work closely with Supply Chain and Operations to ensure inventory availability and successful order fulfillment

Ensure retailer compliance and operational excellence

Qualifications

Bachelor’s degree in Business, Marketing, or related field

8–10+ years of B2B sales, wholesale, or national account experience

Strong B2B Sales experience with a global beauty brand, leading beauty company, or major beauty distributor preferred

Experience managing major US national retailers (e.g., Ulta Beauty, Sephora, Target, Walmart, Costco, CVS, Walgreens, etc.) strongly preferred

Strong understanding of the US beauty retail landscape and national retail account dynamics

Proven track record of developing new retail accounts and growing existing businesses

Strong negotiation and relationship management skills

Strong analytical and commercial capabilities

Experience leading and developing a sales team

Experience in Beauty, Skincare, Personal Care, or CPG strongly preferred

Ability to manage multiple brands and retail accounts

Ability to work full-time on-site at our Irvine, California office

Annual Salary Range: $160,000 – $180,000

This position may also be eligible for:

Performance-based bonus

Commission structure (if applicable)

Actual compensation will be determined based on experience and qualifications.

Benefits may include:

Health, dental, and vision coverage

Paid vacation

401(k) contribution matching (if applicable)

Performance bonus opportunity

Growth opportunity in a high-growth international beauty distribution company