Marketing Manager - Video Games

Pasona Inc.; Redondo Beach (CA); On-site; USD 80,000 - 100,000; Full time

Job summary

Pasona Inc. in Redondo Beach, CA is seeking a Marketing Manager for video games to lead marketing, PR, and community engagement for live-service games and upcoming releases.

You will shape GTM plans, guide creative campaigns, build media and creator relationships, and lead a team dedicated to connecting games with players across North American and global markets.

Qualifications

• 5+ years of marketing experience in the video game industry, or experience leading promotional campaigns for at least two game titles throughout their product lifecycles.
• Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent practical experience.
• Strong understanding of console, PC, and mobile gaming markets.
• Passion for video games and an understanding of player communities.
• Excellent written, verbal, and copy‑editing skills, with the ability to adapt messaging for players, media, creators, and executives.
• Ability to manage multiple campaigns, deadlines, budgets, and stakeholders.
• Ability to lead a team while remaining actively involved in campaign execution.
• Willingness to travel for industry events and work extended hours during key launches and events.

Responsibilities

• Develop and execute go‑to‑market strategies for new game launches, live‑service updates, and expansions.
• Plan and manage North American and global marketing campaigns and budgets, excluding performance marketing and paid user acquisition.
• Develop compelling brand positioning and cohesive, story‑driven campaigns.
• Identify and negotiate co‑marketing partnerships with gaming, entertainment, media, and commercial partners.
• Analyze player insights, market trends, and competitor activity to guide campaign planning.
• Collaborate with Product Management and Development teams to align marketing assets, messaging, and launch plans with product priorities.
• Lead PR initiatives and manage external agencies, press releases, and media outreach.
• Build relationships with gaming journalists, streamers, YouTube creators, and industry influencers.
• Prepare executives and developers for interviews, livestreams, panels, and public appearances.
• Oversee participation in industry trade shows and community events, including budgets, logistics, creative assets, messaging, and staffing.
• Guide community and social media strategies across Discord, Reddit, X, YouTube, and other relevant platforms.
• Strengthen player engagement, satisfaction, and retention through meaningful communication.
• Translate player feedback into actionable insights for internal teams.
• Oversee social content, website updates, game announcements, and patch communications.
• Track and report on campaign results, community engagement, and media coverage.
• Manage, mentor, and evaluate Marketing and Community team members.
• Guide marketing art direction and review creative assets, copy, proposals, and design deliverables.
• Oversee team priorities, project schedules, vendor proposals, hiring, and performance reviews.
• Support livestream and trailer production, basic image/video editing, and marketing copy reviews as needed.
• Participate in game playtests and evaluate potential publishing opportunities from a marketing perspective.

Skills

Marketing leadership

Campaign management

Public relations

Community engagement

Budget planning

Team management

Strategic thinking

Education

Bachelor's degree in Marketing, Communications, Business Administration, or equivalent

Job description

Marketing Manager – Video Games

Shape Game Launches. Build Player Communities. Grow Gaming Brands.

Location: Redondo Beach, CA

Salary: $80,000–$100,000 annually, depending on experience

Employment Status: Exempt

Reports to: President

About the Opportunity

A video game company is seeking a Marketing Manager to lead marketing, public relations, and community engagement initiatives for live-service games and upcoming releases.

This opportunity is ideal for a gaming industry marketer who combines strategic thinking with hands‑on execution. You will shape go‑to‑market plans, guide creative campaigns, build media and creator relationships, and lead a team dedicated to connecting games with players.

Reporting directly to the President, you will help grow player communities, strengthen brand awareness, and support long‑term engagement across North American and global markets.

Key Responsibilities

Marketing Strategy & Game Launches

• Develop and execute go‑to‑market strategies for new game launches, live‑service updates, and expansions.
• Plan and manage North American and global marketing campaigns and budgets, excluding performance marketing and paid user acquisition.
• Develop compelling brand positioning and cohesive, story‑driven campaigns.
• Identify and negotiate co‑marketing partnerships with gaming, entertainment, media, and commercial partners.
• Analyze player insights, market trends, and competitor activity to guide campaign planning.
• Collaborate with Product Management and Development teams to align marketing assets, messaging, and launch plans with product priorities.

Public Relations, Creators & Events

• Lead PR initiatives and manage external agencies, press releases, and media outreach.
• Build relationships with gaming journalists, streamers, YouTube creators, and industry influencers.
• Prepare executives and developers for interviews, livestreams, panels, and public appearances.
• Oversee participation in industry trade shows and community events, including budgets, logistics, creative assets, messaging, and staffing.

Community & Social Media

• Guide community and social media strategies across Discord, Reddit, X, YouTube, and other relevant platforms.
• Strengthen player engagement, satisfaction, and retention through meaningful communication.
• Translate player feedback into actionable insights for internal teams.
• Oversee social content, website updates, game announcements, and patch communications.
• Track and report on campaign results, community engagement, and media coverage.

Team & Creative Leadership

• Manage, mentor, and evaluate Marketing and Community team members.
• Guide marketing art direction and review creative assets, copy, proposals, and design deliverables.
• Oversee team priorities, project schedules, vendor proposals, hiring, and performance reviews.
• Support livestream and trailer production, basic image/video editing, and marketing copy reviews as needed.
• Participate in game playtests and evaluate potential publishing opportunities from a marketing perspective.

Qualifications

• 5+ years of marketing experience in the video game industry, or experience leading promotional campaigns for at least two game titles throughout their product lifecycles.
• Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent practical experience.
• Strong understanding of console, PC, and mobile gaming markets.
• Passion for video games and an understanding of player communities.
• Excellent written, verbal, and copy‑editing skills, with the ability to adapt messaging for players, media, creators, and executives.
• Ability to manage multiple campaigns, deadlines, budgets, and stakeholders.
• Ability to lead a team while remaining actively involved in campaign execution.
• Willingness to travel for industry events and work extended hours during key launches and events.

Why This Role?

• Own marketing initiatives across game launches and live‑service titles.
• Work directly with the President and collaborate closely with product and development teams.
• Lead creative campaigns and player engagement across multiple channels.
• Build industry relationships with media, creators, and entertainment partners.

Bring your gaming industry expertise, creative vision, and leadership skills to a role where you can help shape how players discover and connect with games.