Product Marketing Manager - Mobile Gaming

Harnham; Miami (FL); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Harnham in Miami, FL seeks a Product Marketing Manager for a flagship mobile game, with hybrid work. You will own the player journey from ad impression to retention, shaping go-to-market strategies and coordinating cross-functional teams to drive growth across new markets.

The role requires 5+ years in product marketing for gaming or entertainment, a degree in Marketing (MBA/BA), and a proven ability to translate analytics into action while managing budgets and partnerships.

Qualifications

• 5+ years of product marketing experience in gaming or entertainment.
• Fluency in mobile gaming metrics (LTV, retention, ROAS, CPI) and the ability to turn analytics into action.
• Strong cross-functional leadership: align developers, data scientists, and creatives.
• Passion for games and sharp read on industry trends and player engagement.

Responsibilities

• Define target audiences using data, user research, and community insight.
• Shape product positioning and brand narratives that turn content updates into must-play moments.
• Design and execute full-funnel GTM plans integrating product features with user acquisition budgets and metrics.
• Lead user acquisition and retention campaigns across paid, organic, PR, social, and events.
• Build co-marketing and collaboration strategies with influencers, IPs, and consumer brands.
• Partner with ASO and creative teams to optimize the App Store funnel and listings.
• Own CRM and lifecycle marketing strategy to keep every player segment engaged.
• Measure marketing impact through MMM and brand lift studies to optimize spend.

Skills

Product marketing

Gaming analytics

Cross-functional leadership

Player engagement

Education

Bachelor's/MBA in Marketing or related

Job description

Product Marketing Manager – Mobile Gaming

Location: Miami, FL (Hybrid)

Job type: Full-time, Permanent

We’re partnering with a leading mobile game studio in Miami, part of a major international gaming group, to hire a Product Marketing Manager for its flagship title.

This is a rare opportunity to own the full player journey for one of the most recognizable games in its genre, from first ad impression to long-term retention, and turn new content launches into viral cultural moments.

Why This Role?

You’ll be the bridge between the development team and millions of players, owning full-funnel marketing strategy for a chart-topping mobile game. You’ll shape how new features and content packs go to market, drive aggressive organic growth, and lead expansion into new international markets, with real budget ownership and cross-functional influence from day one.

What You'll Be Doing

• Define target audiences using player data, user research, and community insight, and dig into what's driving unexpected player trends
• Shape product positioning and brand narratives that turn content updates into must-play moments, backed by competitive analysis and market research
• Design and execute full-funnel go-to-market (GTM) plans that integrate product features with user acquisition (UA), owning budgets and success metrics along the way
• Lead user acquisition and retention campaigns across paid, organic, PR, social, and non-traditional channels, including live events, influencer partnerships, and referral programs
• Build co-marketing and collaboration strategies with influencers, IPs, and consumer brands, coordinating cross-functional teams across product, paid UA, data science, and creative
• Partner with ASO and creative teams to optimize the App Store funnel, listings, and featured placements
• Own CRM and lifecycle marketing strategy to keep every player segment engaged
• Measure marketing impact through incrementality analysis, brand lift studies, and marketing mix modeling (MMM), using the data to optimize spend

What You'll Bring

• 5+ years of product marketing experience in gaming or entertainment (mobile gaming strongly preferred)
• Bachelor's degree or MBA in Marketing or a related field
• A proven track record of product marketing strategies and activations that delivered measurable growth
• Fluency in mobile gaming metrics (LTV, retention curves, ROAS, CPI) and the ability to turn analytics into action
• Strong cross-functional leadership: you can align developers, data scientists, and creatives around one goal
• A genuine passion for games and a sharp read on industry trends and the psychology of player engagement