Marketing Lead

Enver; New York (NY); On-site; GBP 34,000 - 42,000; Full time

Job summary

Enver, a leading VR game studio and publisher, is seeking a Marketing Lead to own organic content, PR, and brand strategy across its games and studio-level social presence. You will shape the overall marketing approach and coordinate with content creators to ensure timely coverage and clear KPIs.

You''ll align product releases with content plans, oversee multi-channel content (YouTube, TikTok, Instagram), and manage calendars and systems like Notion to keep teams accountable and on track for

Qualifications

• Proven experience in video game marketing with focus on organic/content.
• Experience coordinating cross-functional or external contributors and KPIs.
• Understanding of studio/brand-level marketing, separate from individual game marketing.
• Track record growing or scaling live-service titles.
• Extremely organized—able to run multiple projects and systems at once without dropping the ball.
• Excellent communication: briefing creative teams, coordinating across a team, and aligning with product stakeholders.

Responsibilities

• Understand and contribute to overall marketing strategy across our games and the Enver studio brand — not just executing on content, but helping shape the "why" behind it
• Own organic content, PR, and brand marketing strategy across our games and for Enver's own studio-level social channels
• Coordinate across content workflows spanning YouTube, TikTok, Instagram, and other social platforms — these are the channels this role is responsible for growing and hitting KPIs on
• Keep contributors clear on their tasks and KPIs across those channels; identify when someone isn't hitting theirs and act on it
• Coordinate closely with Product teams to understand upcoming releases/updates and plan how content will cover them in time for launch
• Oversee content creation across channels (social, store pages, trailers, community)
• Manage multiple marketing systems in parallel (Notion, content calendars, social platforms)

Skills

Video game marketing

Organic content marketing

Brand marketing

Cross-functional coordination

KPIs

Communication

Project management

Content strategy

Campaign planning

Tools

Notion

Job description

Enver is a leading VR game studio and publisher headquartered in New York City. We build viral, social gaming worlds and are known for top-tier publishing and marketing, with creator-led campaigns behind some of the biggest titles in VR, including chart-topping games on Meta Quest. Our specialty is social, live-ops driven multiplayer games built around communities, creators, and content loops.

About the Role

You'll own organic content, PR, and brand marketing strategy across Enver's games — plus Enver's own studio-level social presence. You'll help shape overall marketing strategy, not just execute on it, while coordinating across content workflows and contributors to make sure everyone is clear on their tasks and KPIs. You're the connective tissue between product and content: understanding upcoming releases and updates, and making sure content coverage goes out on time and stays coordinated across every channel you're responsible for.

Responsibilities

• Understand and contribute to overall marketing strategy across our games and the Enver studio brand — not just executing on content, but helping shape the "why" behind it
• Own organic content, PR, and brand marketing strategy across our games and for Enver's own studio-level social channels
• Coordinate across content workflows spanning YouTube, TikTok, Instagram, and other social platforms — these are the channels this role is responsible for growing and hitting KPIs on
• Keep contributors clear on their tasks and KPIs across those channels; identify when someone isn't hitting theirs and act on it
• Coordinate closely with Product teams to understand upcoming releases/updates and plan how content will cover them in time for launch
• Oversee content creation across channels (social, store pages, trailers, community)
• Manage multiple marketing systems in parallel (Notion, content calendars, social platforms)

Qualifications

• Proven experience in video game marketing, with a strong focus on organic/content, PR, and brand marketing — including strategic planning, not just execution
• Experience coordinating cross-functional or external contributors, with a track record of keeping people accountable to KPIs
• Understanding of studio/brand-level marketing, separate from individual game marketing
• Track record growing or scaling live-service titles
• Extremely organized — able to run multiple projects and systems at once without dropping the ball
• Excellent communication: comfortable briefing creative teams, coordinating across a team, and aligning with product stakeholders
• Experience with Notion or similar project management tools

Bonus Skills

• Background working with licensed IP
• Experience managing content creators or influencer relationships
• PR experience specific to games/entertainment

Pay range and compensation package

$4,000 to $5,000 USD per month

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices.