Marketing Manager, Board Games

Asmodee; Roseville (MN); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

22 Days of PTO annually

13 Paid holidays

Medical, dental, vision & life保险

401K match

Paid parental leave

Extensive game discounts

Hybrid schedules

$250 annually in Game Bucks

Job summary

Fantasy Flight Games, a leader in table-top publishing, seeks a Marketing Manager, Board Games to shape and execute the marketing strategy for the board game portfolio. You will align marketing investments with revenue goals and oversee the board game marketing P&L.

You’ll drive campaigns for new releases and backlist, manage content across website, social media, livestreams, print and digital ads, and collaborate with writers, licensors, and international teams. Travel may be required.

Qualifications

• Bachelor's degree in Marketing, Creative Writing, or related field.
• 5+ years professional marketing experience.
• 1 year of team management experience preferred.
• Experience in the hobby game market preferred; not required.

Responsibilities

• Strategic Planning & Financial Management: Develop marketing strategies for board game lines and manage annual marketing P&L.
• Content & Channel Execution: Drive content strategies across website, social, livestreams, video, print, and digital advertising; manage content plans.
• Public Relations, Events & Influence: Lead PR campaigns, media relations, and influencer engagement; travel to industry events.
• Collaboration & Leadership: Lead marketing writers and coordinators; align with studio leadership and international teams.

Skills

Campaign planning

Budget management

Analytics

Content strategy

Copywriting

Content management

Licensing approvals

PR & media relations

Influencer marketing

Event planning

Team leadership

Stakeholder management

Global coordination

Education

Bachelor's degree in Marketing

5+ years marketing experience

1 year team management experience

Experience in hobby game market (preferred)

Tools

Google Analytics

Google Ads

Website CMS

Job description

Fantasy Flight Games (FFG) is a pioneering publisher of hobby board and card games, including trademarked Living Card Games®. Established in 1995, FFG has earned a reputation for its epic themes, immersive gameplay, and top-level components. Many of FFG’s most popular titles are based on beloved licenses such as Star Wars™, Marvel, J.R.R. Tolkien’s The Lord of the Rings, and George R.R. Martin’s A Song of Ice and Fire. In addition, FFG has its own iconic universes such as Arkham Horror Files, Terrinoth Legends, and Twilight Imperium. Throughout the course of the studio’s rich history, FFG has published games in over thirty languages and distributed to more than fifty territories. Fantasy Flight Games is a subsidiary of Paris-based Asmodee Group, a leading global publisher of tabletop games.

Job Summary

The Marketing Manager, Board Games is responsible for crafting and executing the overall marketing strategy for Fantasy Flight Games' board game portfolio. This role drives product line profitability by aligning marketing investments directly with revenue objectives, developing engaging campaigns for new releases and existing product lines, and managing the board game marketing P&L.

What will your role involve

Strategic Planning & Financial Management

• Campaign Development: Collaborate with the Director, Board Games to develop and execute comprehensive marketing for all board game lines in conjunction with studio brand marketing teams, establishing distinct strategies for new releases versus backlist titles.
• Budget & P&L Ownership: Manage and deploy the annual board games marketing budget, dynamically allocating resources across campaigns and channels to maximize ROI and meet business priorities.
• Analytics & Insight: Collect and analyze performance metrics across digital platforms (including Google Analytics) to optimize active campaigns and shape future marketing strategies.

Content & Channel Execution

• Content Strategy: Oversee the editorial calendar and drive diverse content strategies across the website, social media, livestreams, video production, print, and digital advertising.
• Content Management & Collaboration: Develop and manage content plans for website and digital platforms, writing and editing copy as needed while partnering with writers and the web team to create and publish compelling articles, product information, and media assets. Ensure content is accurate, on-brand, high-quality, and delivered on schedule.
• Approval & Licensing: Ensure timely delivery of marketing materials, including obtaining necessary approvals from internal stakeholders and external licensors.

Public Relations, Events & Influence

• PR & Media Relations: Conceptualize innovative PR campaigns, draft press releases and media kits, and serve as an active brand spokesperson for interviews, conferences, and public appearances as needed.
• Influencer & Community Engagement: Partner with industry influencers for prerelease spoilers, previews, and unboxing tactics to sustain long‑term community engagement.
• Events & Travel: Travel to select industry trade shows and consumer events to support event production, engage with fans, assess market and consumer sentiment, and act as a brand ambassador.

Collaboration & Leadership

• Narrative IP Collaboration: Work in conjunction with the overall Narrative studio category marketing and product teams to identify and execute cross-collaboration opportunities that enhance board game offerings across shared IPs and initiatives.
• Team Management: Where appropriate lead, motivate, and supervise marketing writers, coordinators, and interns; oversee day‑to‑day assignments, professional development, and performance evaluations.
• Stakeholder Alignment: Maintain collaborative relationships with studio leadership, product teams, and distribution partners to align on assets and project milestones.
• Global Coordination: Coordinate with international marketing teams across other branches of asmodee on marketing initiatives and simultaneous global release of marketing assets.
• Operational Support: Prepare and deliver consumer‑facing and internal marketing presentations; participate in regular department meetings and perform other tasks as directed by management.

What do you bring

Position Skills & Qualifications

• Must have exceptional skills planning, developing, and executing marketing materials with emphasis on creative website and social media writing.
• Some knowledge of website development.
• Must have intimate knowledge of organic content posting and advertising on social media platforms: Instagram, Facebook, Bluesky, TikTok, and X.
• Knowledge of Google advertising and analytics.
• Ability to juggle multiple projects simultaneously with strong attention to detail.
• Must enjoy a fast‑paced environment with tight deadlines and frequent high‑peak times.
• Demonstrated experience leading and mentoring a staff of creative professionals.
• Strategic thinker who can see the big picture.
• Excellent collaboration and interpersonal skills.
• Ability to prioritize projects as well as delegate, assign, and manage tasks to team members.
• Must be trustworthy with highly confidential materials.
• Must be detail oriented and extremely well organized.
• Some international travel may be required.

Education/Experience

• Bachelor’s degree in Marketing, Creative Writing, or related field.
• At least five (5) years of professional marketing experience.
• At least one (1) year of team management experience preferred.
• Experience in the hobby game market preferred; not required.

Hesitant to apply because you don’t have all the experience or qualifications listed? Let us decide! The right candidate doesn’t always match up perfectly on paper. We believe that diverse perspectives and experiences bring fresh ideas and innovation to our team. If you’re passionate about this role and believe your unique background and skills could contribute to our mission, we’d love to hear from you!

Why join us

• 22 Days of PTO Annually
• 13 Paid Holidays
• Medical, Dental, Vision & Life Insurance
• Competitive 401K Match
• Paid Parental Leave
• Fertility & Family Building Benefits
• Legal & Identity Theft Support
• 2 Paid Volunteer Days Off
• Flexible & Hybrid Schedules
• Extensive Game Discounts
• $250 Annually in Game Bucks
• Career Growth & Development
• Mental Health Programs
• Virtual Healthcare Options
• Employee Assistance Program
• Employee Referral Program

At asmodee, we care about the health and wellbeing of our employees. Our commitment extends beyond the workplace, offering comprehensive healthcare and 401(k) retirement plans, as well as generous paid time off and hybrid schedules to support our team members in every aspect of their lives. We understand the importance of work‑life balance, which is why we are proud to provide a competitive total rewards and compensation package, with several benefits listed below.

Actual compensation for this role is based on several factors, including but not limited to job‑related skills, qualifications, experience, market conditions and specific work location. Base Salary Range: $85,000-$95,000.

Our Commitment

asmodee’s purpose is Bringing People Together. To us that means all kinds of people, no matter their perceived differences.

We strive to create a workplace where everyone feels empowered to show up as their full and authentic selves. We seek to support our diverse community of players by creating representative gaming experiences that celebrate a variety of backgrounds, skills, and views. Diversity and Inclusion fuels our creativity and promotes internal and external equity which allows us to continue in our efforts to bring people together around the game table. Games are for everyone.